The Audience Overlap graph shows you how your audience compares to your competitors.
Posted: Thu Jan 23, 2025 3:34 am
Next, find out how your audience stacks up against your closest competitors. You can do this in the Traffic Analytics Audience Insights report.
Here you can see the relative size of your audience and how it stacks up against each of your competitors.
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You will also find a list of popular websites for each segment of your shared audience. Make a bermuda email list note of any relevant websites that you are not competing with because they might be a great place to advertise or a good candidate for a partnership.
Then go to the Traffic Sources report in the Traffic Path tab. Here you can see:
what channels each competitor is using to generate traffic;
the main traffic sources that drive audiences to each competitor;
which websites your audience is most likely to visit after leaving a competitor's domain.
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This information allows you to understand how people in your audience find your competitors, where they search for other products or services, and which other companies might attract some of your potential customers.
Here you can see the relative size of your audience and how it stacks up against each of your competitors.
img-semblog
You will also find a list of popular websites for each segment of your shared audience. Make a bermuda email list note of any relevant websites that you are not competing with because they might be a great place to advertise or a good candidate for a partnership.
Then go to the Traffic Sources report in the Traffic Path tab. Here you can see:
what channels each competitor is using to generate traffic;
the main traffic sources that drive audiences to each competitor;
which websites your audience is most likely to visit after leaving a competitor's domain.
img-semblog
img-semblog
This information allows you to understand how people in your audience find your competitors, where they search for other products or services, and which other companies might attract some of your potential customers.