Lean into heartfelt moments

[fomayof928@mowline]

A screenshot of the comment section of Mayo Clinic's video about the "q word" phenomenon. Comments include users saying, "NEVER say the Q word in the medical field," and "It's prohibited to say this world in the medical field laughing emoji."

Why it works: Lo-fi content alone might not give you these czechia b2b leads performance results. The magic comes from tapping into the universal truths known by your employees on the front lines, and asking them to take the reins and capture content. Lo-fi content from the field gives customers and potential employees a realistic view of what your company culture is really like.

Every frontline employee has a story, and weaving their stories together creates the tapestry of your company culture. Lean into the emotional, inspiring stories unique to your team. In American Airlines’ series, GenAIRations, the airline shares stories of families who have built multi-generation careers at the company. Like in this video about the “Rodriguez Five,” siblings who followed in their father’s aviation footsteps.

A screenshot of a Facebook video from American Airlines. The heartfelt video features the "Rodriguez Five," siblings who started working at the airline because of the influence of their father.

Or this video of a single father whose hard work empowered his daughter to become one of the youngest Latina pilots in the airline’s history.

A screenshot of an American Airlines YouTube video about a father and daughter duo who work for the airline. The tear-jerking video explores how a father's hard work paved the way for his daughter to become the youngest Latina pilot at the airline.

It’s hard to watch those videos without getting misty-eyed. The emotional narrative builds up to a key conclusion: The sky’s the limit for people (and families) who choose to build careers at American. The compelling series has been watched by 14,000 people on YouTube, and videos repurposing the content on Facebook, Instagram and LinkedIn gained nearly 9,000 engagements.