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Instant Cheat Sheet: Automation Studio vs. Journey Builder

Posted: Sun Dec 22, 2024 5:27 am
by nishat957
When it comes to automating your marketing using Salesforce Marketing Cloud, Automation Studio and Journey Builder are two very useful features to have! In our experience though, many users ask what’s the difference between the two? And which one should I use, when?

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To complement our Automation Studio vs. Journey phone line in cambodia Builder eBook, we’ve put together a cheat sheet to keep on hand whenever you need it - you can print it out and stick it on display for the entire team, or save it to your desktop for easy access!

Cover sheet of the Automation Studio vs Journey Builder Cheat Sheet

Download the Automation Studio vs Journey Builder Cheat Sheet

Using the Automation Studio vs. Journey Builder Cheat Sheet
We know that marketers don’t generally have a lot of time to sift through detailed information to find the answers they’re looking for - so this is where the cheat sheet comes in handy.

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Even though we’ve already created an entire eBook on the subject, we’ve distilled the information even further, so you can have all the basics ready at a quick glance.

Ultimately, the cheat sheet is designed to be your go-to guide when you’re short on time. In plain and simple terms, the Automation Studio vs. Journey Builder cheat sheet will tell you:

What each feature does
What it’s good for
Activities
Reporting capabilities
Common features
Tips and tricks/things to know