Despite numerous changes to Google's search algorithm and ranking system
Posted: Thu Jan 23, 2025 3:44 am
Earn authoritative backlinks
Google still considers backlinks a key ranking signal . Google recognizes backlinks as votes of confidence.
If your web pages have many authoritative backlinks, they are more likely to perform well in the SERPs. However, not all backlinks are created equal. Some backlinks can dramatically increase your rankings for certain search queries, while others can be “toxic”.
Google may not penalize you for backlinks from low-quality sites. However, if you canadian email list participate in link schemes or buy backlinks, you are likely to receive a penalty from Google.
You should focus all your efforts on building high-quality backlinks that can improve your chances of ranking for the keywords you care about.
One of the most effective ways to get authoritative backlinks is to replicate your competitors' link building strategies.
You can use Semrush's Backlink Gap tool to analyze up to five competitors' backlink profiles at once and discover link building opportunities you haven't tapped into yet .
To get started:
Go to Backlink Gap
Enter your domain and up to four of your top competitors' domains and click "Find Prospects".
The Backlink Gap tool will give you a graph and table showing how the backlink profiles of the five domains compare. You can use the graph to get some interesting information about your competitors’ recent link building efforts.
To identify link building opportunities for your site, you need to select your domain in the drop-down menu just above the table.
Google still considers backlinks a key ranking signal . Google recognizes backlinks as votes of confidence.
If your web pages have many authoritative backlinks, they are more likely to perform well in the SERPs. However, not all backlinks are created equal. Some backlinks can dramatically increase your rankings for certain search queries, while others can be “toxic”.
Google may not penalize you for backlinks from low-quality sites. However, if you canadian email list participate in link schemes or buy backlinks, you are likely to receive a penalty from Google.
You should focus all your efforts on building high-quality backlinks that can improve your chances of ranking for the keywords you care about.
One of the most effective ways to get authoritative backlinks is to replicate your competitors' link building strategies.
You can use Semrush's Backlink Gap tool to analyze up to five competitors' backlink profiles at once and discover link building opportunities you haven't tapped into yet .
To get started:
Go to Backlink Gap
Enter your domain and up to four of your top competitors' domains and click "Find Prospects".
The Backlink Gap tool will give you a graph and table showing how the backlink profiles of the five domains compare. You can use the graph to get some interesting information about your competitors’ recent link building efforts.
To identify link building opportunities for your site, you need to select your domain in the drop-down menu just above the table.