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Test, don’t assume. Carry out a/b tests of your preheaders. Try out various angles and variants of subject lines and preheaders. Keep testing and tweaking until you see a substantial uptick in opens. How to add the preheader text in getresponse adding the preheader text is simple if you’re using the getresponse email creator. All you have to do is either double-click on the preheader element available from the right menu, or drag it and then drop on top of your message.

The preheader element comes with a btc users default line of copy, which you can then edit, style, and adjust to your liking. And here’s an image that shows you where to find this element in the getresponse email creator. Where to find the preheader element in the getresponse email creator. Conclusion treating preheaders as an afterthought is a costly mistake. Adding the preheader text is simple if you use tools like the getresponse email creator.

For inspiration, check out this article which provides some great preheader text copywriting ideas. If you get it right, you’ll lure more recipients into opening your messages. More opens lead to more click-throughs. More click-throughs lead to more conversions. And, more conversions ultimately lead to more money for your business.If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you must set up google analytics goals.