What is video localization? Video localization is the process of translating and adapting existing video content to meet the language and cultural norms of a new audience. Localization typically involves adding language-specific subtitles and/or dubbing the video with translated audio in the target language, as well as translating any written text that accompanies the video (video descriptions, subtitles on social media, title cards, etc.
). Why localize your videos? There are many reasons to localize your video content. Some of the key benefits of localization include: 1. Expand market scope With video localization, you can expand your france business fax list with the content you’ve already produced, whether it’s marketing content or product education.
If you’re starting to offer your product or service in a new region, this is the natural next step – the content should follow the product. 2. Gain a competitive advantage Reaching new audiences through translated content can give you a competitive advantage if you localize before your direct competitors fully enter the market.