What is Guerilla Marketing?

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History and First Use of Guerrilla Marketing
Guerilla Marketing (guerrilla marketing) was first described by an American writer in 1984. This author published a book called: "Guerilla marketing". It was received with great enthusiasm, due to the statement that guerrilla marketing can be effective and cheap at the same time.

Guerrilla marketing dates back to the 1960s, when Nike began using unconventional advertising methods, such as using famous athletes to promote its products and placing its logo at sports matches. This form of list of guangdong cell phone numbers marketing became especially popular in the 1990s, when more and more young, independent companies began using unconventional methods of promotion , such as word of mouth and street art, to reach their customers.



The basic principle of guerrilla marketing is to attract the attention of as many people as possible at a relatively low price. This can be an opportunity to promote your company without incurring large costs. However, in order to prepare an appropriate guerrilla marketing campaign , you need to carefully consider the activities associated with it. Sometimes it happens that something that was supposed to attract customers to a given brand works the opposite way - it pushes them away. It is important to hire specialists who have interesting and creative ideas for using guerrilla marketing.