Managing Non-Profit Volunteer Recruitment With Pardot
Posted: Sun Dec 22, 2024 5:30 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
It’s an understatement to say that volunteers are an important pillar of support for non-profit organisations. Whether it’s helping to manage events, delivering goods and services, or working as part of the fundraising team, volunteers can help with so much of the daily running.
When it comes to managing non-profit volunteer cambodia phone number search recruitment activity, it’s certainly not something that should be taken lightly.
The problem is, volunteer recruitment can be time-consuming and repetitive. Finding available volunteers who are reliable and driven by a passion for the cause isn’t always easy, but there are ways you can automate this process using Pardot.
How to recruit volunteers using Pardot
The process of non-profit volunteer recruitment requires consistent and regular campaigns to reach your intended target audience - and you can do this using Pardot in a number of ways.
Jump to the relevant sections below:
Target donors and subscribers with recruitment emails
Run regular volunteer recruitment campaigns
Automate nurture sequences with Engagement Studio
Use lead scoring to highlight those most likely to volunteer
Target donors and subscribers with recruitment emails
Firstly, it’s not uncommon for donors who regularly engage with your organisation’s fundraising activities to be interested in becoming a volunteer. With this in mind, it helps to have automated processes to promote your volunteering program to people who are already showing an active interest in your organisation. One way to do this is to include information about volunteering opportunities as part of your donation confirmation emails.
Similarly, you can include volunteer recruitment-focused email sections as part of other regular email communications, such as your newsletter, for example.
How you choose to frame the messaging is up to you, but having regular and consistent exposure of your volunteer program as part of your email content to those already subscribed, will likely generate results faster than going out to a cold audience.
Run regular volunteer recruitment campaigns
The beauty of Pardot is that it allows marketers to set up a full suite of campaign assets, including landing pages, lead capture forms, emails, and social media posts. Remember that great Pardot campaign reporting requires you to have the right campaign hierarchy and attribution setup. You can visit this blog to read more about that.
Many recruitment campaigns will also include paid advertising, and by using UTM parameters and the Google Analytics connector for Pardot, all potential volunteers you capture through this type of activity can be seen within your account.
Note: If UTM tracking and Pardot forms isn’t something you’re familiar or comfortable with, you can read more about those here but you can also send us a message for personalised support.
When run regularly and with the ideal Pardot implementation, non-profit organisations can execute sophisticated, measurable and insightful campaigns.
It’s an understatement to say that volunteers are an important pillar of support for non-profit organisations. Whether it’s helping to manage events, delivering goods and services, or working as part of the fundraising team, volunteers can help with so much of the daily running.
When it comes to managing non-profit volunteer cambodia phone number search recruitment activity, it’s certainly not something that should be taken lightly.
The problem is, volunteer recruitment can be time-consuming and repetitive. Finding available volunteers who are reliable and driven by a passion for the cause isn’t always easy, but there are ways you can automate this process using Pardot.
How to recruit volunteers using Pardot
The process of non-profit volunteer recruitment requires consistent and regular campaigns to reach your intended target audience - and you can do this using Pardot in a number of ways.
Jump to the relevant sections below:
Target donors and subscribers with recruitment emails
Run regular volunteer recruitment campaigns
Automate nurture sequences with Engagement Studio
Use lead scoring to highlight those most likely to volunteer
Target donors and subscribers with recruitment emails
Firstly, it’s not uncommon for donors who regularly engage with your organisation’s fundraising activities to be interested in becoming a volunteer. With this in mind, it helps to have automated processes to promote your volunteering program to people who are already showing an active interest in your organisation. One way to do this is to include information about volunteering opportunities as part of your donation confirmation emails.
Similarly, you can include volunteer recruitment-focused email sections as part of other regular email communications, such as your newsletter, for example.
How you choose to frame the messaging is up to you, but having regular and consistent exposure of your volunteer program as part of your email content to those already subscribed, will likely generate results faster than going out to a cold audience.
Run regular volunteer recruitment campaigns
The beauty of Pardot is that it allows marketers to set up a full suite of campaign assets, including landing pages, lead capture forms, emails, and social media posts. Remember that great Pardot campaign reporting requires you to have the right campaign hierarchy and attribution setup. You can visit this blog to read more about that.
Many recruitment campaigns will also include paid advertising, and by using UTM parameters and the Google Analytics connector for Pardot, all potential volunteers you capture through this type of activity can be seen within your account.
Note: If UTM tracking and Pardot forms isn’t something you’re familiar or comfortable with, you can read more about those here but you can also send us a message for personalised support.
When run regularly and with the ideal Pardot implementation, non-profit organisations can execute sophisticated, measurable and insightful campaigns.