Then the goal of mailings is to strengthen the relationship
Posted: Thu Jan 23, 2025 4:34 am
Therefore, the main goal of mailings is to inspire trust. Gradually, the potential client understands that the company has the necessary competencies, it will not let you down, and signs a contract. B2C eCommerce. In B2C, decisions are made much faster - people can buy on the same day they find the company. But a new buyer can leave just as easily. Therefore, the goal is to retain the client and make them buy more. Subscribers are motivated by discounts, interesting articles, personalized selections.
All this helps to increase sales and make argentina whatsapp number data people fall in love with the brand.Email newsletters, like SMS, instant messaging, and push notifications, can increase repeat sales, regardless of whether it's B2B or B2C.When there is a task to sell a second time to an existing client, you can, of course, attract him with advertising tools as a new one. But this is very expensive and unreasonable. If you already have a buyer's contact, it is easier to make an offer to him directly - it costs hundreds of times less. There are statistics that most eCommerce earns only on repeat sales, since attracting a new client through advertising is already too expensive.
Difference 2. Address baseB2B eCommerce. B2B newsletters are often subscribed to by those who are already interested in the product. There are fewer channels for collecting the base here than in B2C. Therefore, the base is targeted and small. It is not updated very often - once every six months to a year: the company removes from the list those who have not opened the letters at all, and sends reactivation letters to those who opened them a long time ago. B2B: How to Sell More EffectivelyB2C eCommerce. People can subscribe to B2C newsletters simply for a discount on their first purchase.
All this helps to increase sales and make argentina whatsapp number data people fall in love with the brand.Email newsletters, like SMS, instant messaging, and push notifications, can increase repeat sales, regardless of whether it's B2B or B2C.When there is a task to sell a second time to an existing client, you can, of course, attract him with advertising tools as a new one. But this is very expensive and unreasonable. If you already have a buyer's contact, it is easier to make an offer to him directly - it costs hundreds of times less. There are statistics that most eCommerce earns only on repeat sales, since attracting a new client through advertising is already too expensive.
Difference 2. Address baseB2B eCommerce. B2B newsletters are often subscribed to by those who are already interested in the product. There are fewer channels for collecting the base here than in B2C. Therefore, the base is targeted and small. It is not updated very often - once every six months to a year: the company removes from the list those who have not opened the letters at all, and sends reactivation letters to those who opened them a long time ago. B2B: How to Sell More EffectivelyB2C eCommerce. People can subscribe to B2C newsletters simply for a discount on their first purchase.