Analyze historical content performance and set your content marketing goals
Posted: Thu Jan 23, 2025 4:40 am
For example: When I work , I spend too much time completing all my tasks, that's why I want to find a tool to improve my time management, so I can spend more time with my family.
In this example, “a tool to improve time management” is what you sell and “more time with family” is what the customer buys.
Keep in mind that your potential customers don’t need your product and content as list of benin consumer email such; they are looking to improve their personal or professional lives by solving their problems.
People don't want to buy a quarter-inch drill, they want a quarter-inch hole.
— Theodore Levitt
Once you understand your prospect’s current problem, the solution they need, and the outcome they expect, you can create compelling content that transforms them from a newcomer to an advocate for your brand.
Follow this process to set your content marketing goals:
Zoom in and think about your company's overall business and marketing goals. For example, you might want to become a solution to improve time management and have a specific marketing revenue goal for this year.
Consider how content can contribute to these larger goals , which are usually specific to your business.
Identify the Content Marketing Metrics You Care About: How does success translate into numbers? Remember to define a specific performance metric for each piece of content you plan to create.
In this example, “a tool to improve time management” is what you sell and “more time with family” is what the customer buys.
Keep in mind that your potential customers don’t need your product and content as list of benin consumer email such; they are looking to improve their personal or professional lives by solving their problems.
People don't want to buy a quarter-inch drill, they want a quarter-inch hole.
— Theodore Levitt
Once you understand your prospect’s current problem, the solution they need, and the outcome they expect, you can create compelling content that transforms them from a newcomer to an advocate for your brand.
Follow this process to set your content marketing goals:
Zoom in and think about your company's overall business and marketing goals. For example, you might want to become a solution to improve time management and have a specific marketing revenue goal for this year.
Consider how content can contribute to these larger goals , which are usually specific to your business.
Identify the Content Marketing Metrics You Care About: How does success translate into numbers? Remember to define a specific performance metric for each piece of content you plan to create.