How to build an Instagram influencer marketing strategy
Posted: Thu Jan 23, 2025 4:41 am
Common rates we see are as follows:
Nano-influencers: $10-100 per post
Micro-influencers: $100-5,000 per post
Macro-influencers: $5,000-10,000 per post
Celebrity influencers can even be seen charging hundreds of thousands or even millions of dollars per post. Cristiano Ronaldo, the most followed Instagram user, charges over $3M per sponsored post.
Your required budget will depend on (a) how many netherlands b2b leads influencers you want to work with and (b) what level of influencer you want to partner with. And with 73% of social marketers stating that their influencer marketing budget is shared with their overall social budget, it’s important to make sure that every dollar counts.
Does influencer marketing still work?”
The answer is a resounding “yes!”
But it’s not as simple as getting products into influencers’ hands and expecting results.
There’s a lot of legwork that goes into putting together an influencer marketing campaign. Below are the big-picture basics of what goes into working with influencers on Instagram.
1. Figure out your campaign goals
As it goes with any social media campaign, you need to start by pinpointing your goals. What are you hoping to achieve through your influencer marketing strategy?
Nano-influencers: $10-100 per post
Micro-influencers: $100-5,000 per post
Macro-influencers: $5,000-10,000 per post
Celebrity influencers can even be seen charging hundreds of thousands or even millions of dollars per post. Cristiano Ronaldo, the most followed Instagram user, charges over $3M per sponsored post.
Your required budget will depend on (a) how many netherlands b2b leads influencers you want to work with and (b) what level of influencer you want to partner with. And with 73% of social marketers stating that their influencer marketing budget is shared with their overall social budget, it’s important to make sure that every dollar counts.
Does influencer marketing still work?”
The answer is a resounding “yes!”
But it’s not as simple as getting products into influencers’ hands and expecting results.
There’s a lot of legwork that goes into putting together an influencer marketing campaign. Below are the big-picture basics of what goes into working with influencers on Instagram.
1. Figure out your campaign goals
As it goes with any social media campaign, you need to start by pinpointing your goals. What are you hoping to achieve through your influencer marketing strategy?