The story of WakaWaka
Posted: Sun Dec 22, 2024 5:32 am
Maurits Groen uses his personal network to draw attention to WakaWaka and the many other initiatives he is involved in. “It’s a mix. I use LinkedIn and Facebook in a way that I have figured out works reasonably well. I use Twitter to inform myself. I often give talks and talk to a lot of people. For example, I am involved in Oneworld and Pakhuis de Zwijger . These are environments where people walk around that you can do something with.”
“At WakaWaka we occasionally stand at stands and fairs and give interviews on radio and TV. We want people to come across us every now and then. This way our reputation grows. We try to spend as little as possible. We sometimes use Google Adwords, but we have never placed an advertisement, for example.”
Yoni
Mariah Mansvelt Beck: “I don’t have to make up a story, this is the story. It is what it is and that’s how I tell it – as a personal story – on all kinds of stages. At TEDx, Creative Mornings, and with smaller groups of students or entrepreneurs. This works well. The idea is that others will then pass on my story.”
“We also do ' toilet takeovers ' on all kinds of toilets, because this is the perfect place to take a moment to reflect on the subject. In addition, there is often little creativity in the toilet. new zealand whatsapp number We are also very active on social media, because this is a place where you can reach a lot of people cheaply and creatively. We use Instagram, Facebook, our website and our blog. For me, our Instagram page is a place where it becomes visually clear what we stand for with Yoni. It is also a place where we can develop our visual identity in a relatively easy way. It is about a wink: colorfulness, attitude, something that catches the eye.”
Yoni on Instagram
Gispen
Rick Veenendaal works in a team of three people to fill in and communicate Gispen's circular objectives. Rik: "We spend 25% of our time telling people our story. This is very diverse. For example, we stand in front of a room with a few hundred people or we brainstorm with a customer about the possibilities. Gispen's head office and production are located in Culemborg. There is a shop, inspiration centre and lecture hall here, where meetings of 60 to 80 people can be organised. The open space is set up as a shop and showroom. Although Gispen is mainly B2B oriented, private individuals also come here regularly."
“At WakaWaka we occasionally stand at stands and fairs and give interviews on radio and TV. We want people to come across us every now and then. This way our reputation grows. We try to spend as little as possible. We sometimes use Google Adwords, but we have never placed an advertisement, for example.”
Yoni
Mariah Mansvelt Beck: “I don’t have to make up a story, this is the story. It is what it is and that’s how I tell it – as a personal story – on all kinds of stages. At TEDx, Creative Mornings, and with smaller groups of students or entrepreneurs. This works well. The idea is that others will then pass on my story.”
“We also do ' toilet takeovers ' on all kinds of toilets, because this is the perfect place to take a moment to reflect on the subject. In addition, there is often little creativity in the toilet. new zealand whatsapp number We are also very active on social media, because this is a place where you can reach a lot of people cheaply and creatively. We use Instagram, Facebook, our website and our blog. For me, our Instagram page is a place where it becomes visually clear what we stand for with Yoni. It is also a place where we can develop our visual identity in a relatively easy way. It is about a wink: colorfulness, attitude, something that catches the eye.”
Yoni on Instagram
Gispen
Rick Veenendaal works in a team of three people to fill in and communicate Gispen's circular objectives. Rik: "We spend 25% of our time telling people our story. This is very diverse. For example, we stand in front of a room with a few hundred people or we brainstorm with a customer about the possibilities. Gispen's head office and production are located in Culemborg. There is a shop, inspiration centre and lecture hall here, where meetings of 60 to 80 people can be organised. The open space is set up as a shop and showroom. Although Gispen is mainly B2B oriented, private individuals also come here regularly."