The rise of interactive content in emails
Posted: Thu Jan 23, 2025 5:39 am
The coronavirus pandemic has forced many real estate agents to adopt innovative marketing strategies in an industry dominated by traditional marketing methods such as postcards. However, when executed correctly, most marketing techniques are no match for email marketing. Email marketing generates a ROI, or $1 for every $1 spent. Not surprisingly, in a survey by TheClose, more than of real estate agents said they wanted to improve their email marketing campaigns and customer relationship management (CRM) processes. What will real estate agents focus on to grow their business? TheClose findings.
Due to the COVID-19 pandemic, real estate mint data agents still prefer social media marketing to email, but email marketing is less time-consuming than social media. A well-planned, personalized real estate drip marketing campaign will work like clockwork to generate new leads for your clients. A growing number of real estate agents are experimenting with innovative ways to market real estate listings on social media using hyper-local videos and targeted ads. However, real estate agents will kill two birds with one stone by combining these with advanced real estate email marketing techniques like listing segmentation.
At its core, real estate email marketing is a way to maintain communication with prospects and former clients to build engagement that ultimately leads to a sale. If you want to learn how to do email marketing for real estate agents the right way, build your brand authority, create great value and attract more business, read to the end of this article. First, some email marketing terminology: Open rate: How many people opened your emails? To get higher open rates, you need better email subject lines, strong brand recognition, and good headlines.
Due to the COVID-19 pandemic, real estate mint data agents still prefer social media marketing to email, but email marketing is less time-consuming than social media. A well-planned, personalized real estate drip marketing campaign will work like clockwork to generate new leads for your clients. A growing number of real estate agents are experimenting with innovative ways to market real estate listings on social media using hyper-local videos and targeted ads. However, real estate agents will kill two birds with one stone by combining these with advanced real estate email marketing techniques like listing segmentation.
At its core, real estate email marketing is a way to maintain communication with prospects and former clients to build engagement that ultimately leads to a sale. If you want to learn how to do email marketing for real estate agents the right way, build your brand authority, create great value and attract more business, read to the end of this article. First, some email marketing terminology: Open rate: How many people opened your emails? To get higher open rates, you need better email subject lines, strong brand recognition, and good headlines.