Marketing Tricks - "Setting Up a Net" for Buyers
Posted: Sat Dec 21, 2024 4:05 am
Advertising techniques are based on the peculiarities of the human psyche. They attract and hold the attention of potential clients, increase their trust, and motivate them to spend more. Entrepreneurs and marketers should have an arsenal of such proven techniques at hand - after all, there is no good "catch" without skillfully cast nets!
In our latest selection, we have collected 17 marketing tricks for attracting customers that will never become obsolete. So, our recommendations are as follows:
1. Highlight minor shortcomings of your product. Classic advertising whatsapp number south africa focuses the buyer's attention entirely on the positive properties of the product. This works well in short advertising formats. If you mention some minor disadvantages of your product in a long format, you will not damage your image, but the information will look more truthful.
2. Talk about the disadvantages of the product that your target audience will see as advantages - this is a more creative, sophisticated marketing ploy. You may find some features in your product that are disadvantages for most people, but turn out to be advantages for your customers.
3. Address the buyer by name - even in a noisy room where many people are having a lively discussion, a person invariably responds to his name. Similarly, in the online space, personalization of advertising helps to "break through banner blindness." In addition to addressing by name, it is also possible to link to geolocation or birthday, although these are not such catchy triggers.
4. Thank them for their purchase - research shows that sellers who remember to thank customers for their purchases are more likely to have customers return to them. In addition to verbal gratitude, online you can give the user a useful but not burdensome gift. For example, if you sell multicookers, such a gift could be an e-book with recipes. This simple marketing trick increases customer loyalty - proven!
Offline, the effectiveness of a “word of thanks” depends very much on the emotions of the person who says it – some robotic salespeople are more likely to scare off with the falseness in their voice.
In our latest selection, we have collected 17 marketing tricks for attracting customers that will never become obsolete. So, our recommendations are as follows:
1. Highlight minor shortcomings of your product. Classic advertising whatsapp number south africa focuses the buyer's attention entirely on the positive properties of the product. This works well in short advertising formats. If you mention some minor disadvantages of your product in a long format, you will not damage your image, but the information will look more truthful.
2. Talk about the disadvantages of the product that your target audience will see as advantages - this is a more creative, sophisticated marketing ploy. You may find some features in your product that are disadvantages for most people, but turn out to be advantages for your customers.
3. Address the buyer by name - even in a noisy room where many people are having a lively discussion, a person invariably responds to his name. Similarly, in the online space, personalization of advertising helps to "break through banner blindness." In addition to addressing by name, it is also possible to link to geolocation or birthday, although these are not such catchy triggers.
4. Thank them for their purchase - research shows that sellers who remember to thank customers for their purchases are more likely to have customers return to them. In addition to verbal gratitude, online you can give the user a useful but not burdensome gift. For example, if you sell multicookers, such a gift could be an e-book with recipes. This simple marketing trick increases customer loyalty - proven!
Offline, the effectiveness of a “word of thanks” depends very much on the emotions of the person who says it – some robotic salespeople are more likely to scare off with the falseness in their voice.