Having KPIs is necessary
Posted: Thu Jan 23, 2025 6:12 am
number of brand mentions on social networks;
number of subscribers and content views.
If the goal is to increase sales, then KPIs may include the number of direct clicks to the site or the number of sales made through social networks.
because it allows you to see how effectively resources are used for promotion in social networks, and also to adjust the strategy depending on the results. Therefore, when developing a strategy, it is necessary to set KPIs and monitor their implementation throughout the entire promotion period.
Evaluation of results
Evaluation of results in an SMM strategy is the process of analyzing the achieved results within the framework of specified KPIs, in order to determine the effectiveness of the strategy and adjust further actions.
number of subscribers and content views.
If the goal is to increase sales, then KPIs may include the number of direct clicks to the site or the number of sales made through social networks.
because it allows you to see how effectively resources are used for promotion in social networks, and also to adjust the strategy depending on the results. Therefore, when developing a strategy, it is necessary to set KPIs and monitor their implementation throughout the entire promotion period.
Evaluation of results
Evaluation of results in an SMM strategy is the process of analyzing the achieved results within the framework of specified KPIs, in order to determine the effectiveness of the strategy and adjust further actions.