Empowering Marketers of Tomorrow: A Guide to Excelling in Digital Marketing and Advertising
Posted: Thu Jan 23, 2025 6:55 am
The concept of digital advertising/marketing dates back to the 1990s, and recent market trends show that the concept is on the rise. Digital marketing is a marketing strategy that mostly involves the use of digital platforms and online communication tools through which businesses can market their products and services to a wider audience.
Digital marketing provides businesses with opportunities to grow their business, increase consumer engagement, create brand awareness, establish brand credibility and validation, increase conversion, and grow global and local brand reach.
In this comprehensive read, we will cover all topics related to digital marketing, giving you in-depth knowledge of digital marketing metrics and technologies available today.
What is Digital Marketing?
Digital marketing, also known as online marketing, can be defined as a set of marketing efforts conducted over the internet. This concept offers business owners the opportunity to utilize digital platforms and channels such as social media, search engines, multimedia messages, websites, and emails to connect with both existing kenya whatsapp number database and potential customers.
More people than ever before spend their time online. Research by Statista reveals that there are approximately 4.9 billion internet users worldwide as of 2021. The worldwide digital advertising market was approximately $350 billion in 2020 and is expected to exceed $786 billion by 2026.
Interestingly, despite the easy internet access of modern times, the number of online users continues to increase day by day. Therefore, reaching out to your customers through online platforms makes a lot of sense as an effective marketing tactic. The idea is to create online marketing campaigns that best support your business goals.
Digital marketing provides businesses with opportunities to grow their business, increase consumer engagement, create brand awareness, establish brand credibility and validation, increase conversion, and grow global and local brand reach.
In this comprehensive read, we will cover all topics related to digital marketing, giving you in-depth knowledge of digital marketing metrics and technologies available today.
What is Digital Marketing?
Digital marketing, also known as online marketing, can be defined as a set of marketing efforts conducted over the internet. This concept offers business owners the opportunity to utilize digital platforms and channels such as social media, search engines, multimedia messages, websites, and emails to connect with both existing kenya whatsapp number database and potential customers.
More people than ever before spend their time online. Research by Statista reveals that there are approximately 4.9 billion internet users worldwide as of 2021. The worldwide digital advertising market was approximately $350 billion in 2020 and is expected to exceed $786 billion by 2026.
Interestingly, despite the easy internet access of modern times, the number of online users continues to increase day by day. Therefore, reaching out to your customers through online platforms makes a lot of sense as an effective marketing tactic. The idea is to create online marketing campaigns that best support your business goals.