Chatbot marketing wave brings competitive advantage
Posted: Thu Jan 23, 2025 6:59 am
Back in 2014, Hellman's wanted their Brazilian customer base to consider mayonnaise as a cooking ingredient, and they also knew that WhatsApp was the perfect channel to reach their audience in the country, as over 66% of the Brazilian population are active WhatsApp users.
Potential participants went online to give Herman their phone number (1 in 2 website visitors did so!). A real chef would then connect with them and help them create the recipe using ingredients they had at home. The event was attended by over 13,000 people, resulting in a customer recognition rate of 99.5%.
About the Company
Hellmann's and Best Foods are American brand names used for the same line of mayonnaise, ketchup, mustard, sauces, salad dressings, condiments and other food products. Since 2000, they have been owned by the British multinational Unilever. The Hellmann brand is sold in the United States east of the Rocky Mountains, Latin America, Europe, Australia, the Middle East, Canada, India and Pakistan. The Best Foods brand is sold in the United States west of the Rocky Mountains, East Asia, Southeast Asia, Australia and New Zealand.
Hellmann's and Best Foods also operate in similar markets, with similar logos and websites and the same slogan: "Bringing out the best."
Absolut Vodka: Creating a memorable brand image and building hype
Absolut Vodka pulled off an epic marketing strategy when it launched its new limited edition series, ‘Absolut Unique.’ To celebrate the launch, the brand hosted an exclusive party.
However, only two tickets were made available to the public. The stunt? Anyone wanting to join the party had to message Absolut's virtual bodyguard, Sven, on WhatsApp and convince him to get a ticket. In addition to being incredibly innovative and interactive, the event also had some fun consequences.
The event lasted for three days, during which the el-salvador mobile phone numbers database brand interacted with over 600 users and brought in and acquired over 1,000 pieces of user-generated material in the form of images, videos and audio recordings.
About the Company
Absolut Vodka is the leading brand of premium vodka, delivering the true taste of vodka in original or your favorite flavors made from natural ingredients.
WhatsApp is set to become one of the most effective marketing channels on the market. You can use it to provide support and drive sales and marketing campaigns.
Moreover, consumers want comfortable, frictionless communication with the businesses they love, so jumping on the chatbot marketing wave on WhatsApp can give you a major competitive advantage.
Whether you work in e-commerce, real estate, education, or travel, WhatsApp can help you create a more personalized and enjoyable experience for your customers.
Potential participants went online to give Herman their phone number (1 in 2 website visitors did so!). A real chef would then connect with them and help them create the recipe using ingredients they had at home. The event was attended by over 13,000 people, resulting in a customer recognition rate of 99.5%.
About the Company
Hellmann's and Best Foods are American brand names used for the same line of mayonnaise, ketchup, mustard, sauces, salad dressings, condiments and other food products. Since 2000, they have been owned by the British multinational Unilever. The Hellmann brand is sold in the United States east of the Rocky Mountains, Latin America, Europe, Australia, the Middle East, Canada, India and Pakistan. The Best Foods brand is sold in the United States west of the Rocky Mountains, East Asia, Southeast Asia, Australia and New Zealand.
Hellmann's and Best Foods also operate in similar markets, with similar logos and websites and the same slogan: "Bringing out the best."
Absolut Vodka: Creating a memorable brand image and building hype
Absolut Vodka pulled off an epic marketing strategy when it launched its new limited edition series, ‘Absolut Unique.’ To celebrate the launch, the brand hosted an exclusive party.
However, only two tickets were made available to the public. The stunt? Anyone wanting to join the party had to message Absolut's virtual bodyguard, Sven, on WhatsApp and convince him to get a ticket. In addition to being incredibly innovative and interactive, the event also had some fun consequences.
The event lasted for three days, during which the el-salvador mobile phone numbers database brand interacted with over 600 users and brought in and acquired over 1,000 pieces of user-generated material in the form of images, videos and audio recordings.
About the Company
Absolut Vodka is the leading brand of premium vodka, delivering the true taste of vodka in original or your favorite flavors made from natural ingredients.
WhatsApp is set to become one of the most effective marketing channels on the market. You can use it to provide support and drive sales and marketing campaigns.
Moreover, consumers want comfortable, frictionless communication with the businesses they love, so jumping on the chatbot marketing wave on WhatsApp can give you a major competitive advantage.
Whether you work in e-commerce, real estate, education, or travel, WhatsApp can help you create a more personalized and enjoyable experience for your customers.