Encourage a sense of self-importance.
Posted: Sat Dec 21, 2024 4:05 am
Play on the consumer's vanity, as L'Oréal did with its famous slogan "Because you're worth it!"
13. Use the endowment effect - buyers like to know that what they own has value, that they made the right choice. Many people, having already made a purchase, convince themselves that the purchase was justified. Therefore, after receiving the payment, it is worth morally encouraging the buyer with a phrase like: "Congratulations! Now, with the help of this vacuum cleaner, you can clean the apartment 2.5 times faster!"
It's amazing how many salespeople underestimate the importance of post-sales communication. If you suddenly lose interest in the buyer after the money has moved into the cash register, he may get the impression that he is a spent material. Then it is unlikely that he will contact you again - no marketing tricks will help. But it is the return of satisfied customers that usually grows the business! Read the article about it.
14. Use the edge effect (the power of the first and last impression) - this principle is actively used in mnemonics for a reason. In an information series, we remember the beginning and the end best.
It is not surprising that in an advertising text, the title and lead (i.e. the beginning) and the echo phrase – the final sentence that repeats the main part of the motive of the advertising message (i.e. the end) – play a special role.
Thus, on the landing page of the construction company "Ekopan" that we developed , we tell potential clients what a sip panel is (heading "What are sip panels?"). The text contains detailed information about the whatsapp number usa features of this building material. The text ends with a capacious phrase expressing the main message: "the specified material is an excellent insulator."
15. Frighten with losses - there is a theory that the fear of losing something that already belongs to a person in the near future is stronger than the desire to acquire it. An example of using this marketing trick: the user is temporarily provided with rich functionality of the program (trial) in the expectation that by the end of the trial he will be sorry to lose these opportunities.
16. Involve the consumer in the product creation process - if the customer himself took part in the creation of the product, the product acquires additional value in his eyes. Lego and Ikea often use this principle.
17. Use sthenic emotions - the positive or negative coloring of emotions is not as important as their influence on behavior. Emotions are divided into sthenic - i.e. mobilizing and pushing to action and asthenic - i.e. relaxing and demotivating. Athletic anger, the joy of anticipation of something desired are sthenic emotions. And quiet, relaxing joy, sadness, melancholy are asthenic.
When developing advertising campaigns for our Customers, we use hundreds of such marketing tricks. 7 years of practice have allowed us not only to collect a whole arsenal of such tricks, but also to master many nuances of their use in certain niches. We will be glad if our knowledge and skills are useful to you
13. Use the endowment effect - buyers like to know that what they own has value, that they made the right choice. Many people, having already made a purchase, convince themselves that the purchase was justified. Therefore, after receiving the payment, it is worth morally encouraging the buyer with a phrase like: "Congratulations! Now, with the help of this vacuum cleaner, you can clean the apartment 2.5 times faster!"
It's amazing how many salespeople underestimate the importance of post-sales communication. If you suddenly lose interest in the buyer after the money has moved into the cash register, he may get the impression that he is a spent material. Then it is unlikely that he will contact you again - no marketing tricks will help. But it is the return of satisfied customers that usually grows the business! Read the article about it.
14. Use the edge effect (the power of the first and last impression) - this principle is actively used in mnemonics for a reason. In an information series, we remember the beginning and the end best.
It is not surprising that in an advertising text, the title and lead (i.e. the beginning) and the echo phrase – the final sentence that repeats the main part of the motive of the advertising message (i.e. the end) – play a special role.
Thus, on the landing page of the construction company "Ekopan" that we developed , we tell potential clients what a sip panel is (heading "What are sip panels?"). The text contains detailed information about the whatsapp number usa features of this building material. The text ends with a capacious phrase expressing the main message: "the specified material is an excellent insulator."
15. Frighten with losses - there is a theory that the fear of losing something that already belongs to a person in the near future is stronger than the desire to acquire it. An example of using this marketing trick: the user is temporarily provided with rich functionality of the program (trial) in the expectation that by the end of the trial he will be sorry to lose these opportunities.
16. Involve the consumer in the product creation process - if the customer himself took part in the creation of the product, the product acquires additional value in his eyes. Lego and Ikea often use this principle.
17. Use sthenic emotions - the positive or negative coloring of emotions is not as important as their influence on behavior. Emotions are divided into sthenic - i.e. mobilizing and pushing to action and asthenic - i.e. relaxing and demotivating. Athletic anger, the joy of anticipation of something desired are sthenic emotions. And quiet, relaxing joy, sadness, melancholy are asthenic.
When developing advertising campaigns for our Customers, we use hundreds of such marketing tricks. 7 years of practice have allowed us not only to collect a whole arsenal of such tricks, but also to master many nuances of their use in certain niches. We will be glad if our knowledge and skills are useful to you