Then I realized one brain can only take in so much research and the research is good but, it useless if you didn't have a site to experiment with. Before we go further here's some background.... / Fort Worth/ Plano the exclusive Steinway & Sons piano dealer in North Texas. Our site was static and every 6 months a new page might be added, no conversion forms, looked like just another website.
Most unsatisfyingly we were no where to be foun germany email list d in the SERPs. We averaged about 10-20 visits a day. So, I decided to put together a game plan and go get my feet wet. These are the 5 areas I thought I should target first (1 being the most important) - In parentheses is the result. 1. Design - (Steinway & Sons allowed me to be the "guinea pig" for their Beta Dealer Template" 2.
Domain - (steinwaypianos.com.com) 3. Tools - (Joomla) 4. Pictures - (Used the same from old site) 5. Content -( Lets just say, oops - this in now #!) Side Note: (no pun intended) I thought the way our site looked was the most important aspect possible. After about three months we launched our new website to the world. Was this pre-mature? Yes but, I don't regret it. Because it was from this point on I started learning more about creating a user friendly site.
I am the VP of Sales & Marketing for Steinway Hall - Dallas
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