The CTA button stands out and literally
Posted: Sun Dec 22, 2024 5:52 am
The second example of the newsletter goes even deeper into the "fun-serious" approach. First, we are presented with a comical dog on a moped with the caption "Meet Whistle - a GPS tracker for pets. The device that makes you a hero" and a blue "Learn more" button, which does not yet lead to a purchase.
Why? Because there are some pretty serious benefits telegram gc philippines below: you will never lose your pet again, as you can track its movements from your mobile, community support on social networks and a refund if you are not satisfied with the purchase. And only after that does the absolutely contrasting "Buy" button appear.
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The third example is absolutely serious and calls for taking responsibility. An organization that advocates for saving whales and dolphins draws attention to the fact that over the past 10 years, more than 1,000 whales have been killed off the coast of Japan due to whaling. screams: "I want to stop whale hunting."
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We see that the approach to CTA is not changing significantly, but it is becoming more free and creative . Everyone decides for themselves which tools they consider more effective and what level of seriousness or, conversely, humor they can bring to their appeal to the client.
Of course, we shouldn't discount the difference in perception and psychology of people from different countries and continents - we'll definitely talk about this later. But the ability to think freshly and non-trivial will help you create something unique, which means standing out, becoming noticeable and memorable. And isn't that the goal?
Finally, I suggest you look at two CTA options from Trello and decide for yourself which one you think is the most successful.
American project management service Trello uses contrasting colors and a three-dimensional illustration (just like from our article on 2019 trends! ) to accompany its CTA.
The semantic emphasis is on simplicity and detailing of advantages at the same time. The button "Register, it's free!" reinforces the client's confidence that the service is worth trying.
Why? Because there are some pretty serious benefits telegram gc philippines below: you will never lose your pet again, as you can track its movements from your mobile, community support on social networks and a refund if you are not satisfied with the purchase. And only after that does the absolutely contrasting "Buy" button appear.
alt
The third example is absolutely serious and calls for taking responsibility. An organization that advocates for saving whales and dolphins draws attention to the fact that over the past 10 years, more than 1,000 whales have been killed off the coast of Japan due to whaling. screams: "I want to stop whale hunting."
alt
We see that the approach to CTA is not changing significantly, but it is becoming more free and creative . Everyone decides for themselves which tools they consider more effective and what level of seriousness or, conversely, humor they can bring to their appeal to the client.
Of course, we shouldn't discount the difference in perception and psychology of people from different countries and continents - we'll definitely talk about this later. But the ability to think freshly and non-trivial will help you create something unique, which means standing out, becoming noticeable and memorable. And isn't that the goal?
Finally, I suggest you look at two CTA options from Trello and decide for yourself which one you think is the most successful.
American project management service Trello uses contrasting colors and a three-dimensional illustration (just like from our article on 2019 trends! ) to accompany its CTA.
The semantic emphasis is on simplicity and detailing of advantages at the same time. The button "Register, it's free!" reinforces the client's confidence that the service is worth trying.