Before demand generation campaigns: Understand your ICP, buyers, and their pain points
Posted: Sun Dec 22, 2024 5:52 am
The tactics I'll share only work if you really know who your buyers are and what they want.
What problems hold them back?
What challenges do they wake up in the morning worrying about?
Before diving into the strategies below, make indian whatsapp number sure you know who your ICP is and have a deep understanding of their pain points.
5 demand creation tactics
The first step in the demand generation process is creating the demand. That means generating awareness, engagement, and excitement about your offering. Here are five ways to do that.
Have some meaningful to say
While this isn’t a specific ‘tactic’ in itself, most demand creation tactics circle around content creation that solves problems.
To be effective, your content needs an opinion and point of view. To be memorable, you need to have something meaningful to say.
So work internally to craft a POV and thread this through all of your content.
For example, at Leadfeeder we work with our sales team when creating sales-related content. We ask what strategies they use, and what works for us and share that expert-level advice with other sales teams.
Create ungated content that captures organic keywords
Gating content is so 2019.
While not totally dead, gating tons of content just to generate a high volume of leads is no longer the most effective strategy. Instead, create in-depth, useful ungated content targeting organic keywords.
We do this at Leadfeeder by targeting terms like "cold email templates."
What problems hold them back?
What challenges do they wake up in the morning worrying about?
Before diving into the strategies below, make indian whatsapp number sure you know who your ICP is and have a deep understanding of their pain points.
5 demand creation tactics
The first step in the demand generation process is creating the demand. That means generating awareness, engagement, and excitement about your offering. Here are five ways to do that.
Have some meaningful to say
While this isn’t a specific ‘tactic’ in itself, most demand creation tactics circle around content creation that solves problems.
To be effective, your content needs an opinion and point of view. To be memorable, you need to have something meaningful to say.
So work internally to craft a POV and thread this through all of your content.
For example, at Leadfeeder we work with our sales team when creating sales-related content. We ask what strategies they use, and what works for us and share that expert-level advice with other sales teams.
Create ungated content that captures organic keywords
Gating content is so 2019.
While not totally dead, gating tons of content just to generate a high volume of leads is no longer the most effective strategy. Instead, create in-depth, useful ungated content targeting organic keywords.
We do this at Leadfeeder by targeting terms like "cold email templates."