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Brand community or brand fans: learn how to build them

Posted: Sun Dec 22, 2024 5:58 am
by Abdur11
A brand community is a group of people united by their interest in a particular brand. They represent a network of people whose exchange of ideas and interactions are related to their enthusiasm for a particular brand.

Every time I think of a community that represents a brand, I think of football fans, yes, because they are the ones, the football fans, those people who are always with their team and represent loyalty to a shield and colours.

And there is not much difference with brand communities, since they are the face of the brand on the street, they are those people who will speak well of you, who defend the logo and its colors, who if their friends go with the competition, will try to turn them towards your side, that is, towards the side of the brand that they represent.

Why do they do it?
Because they identify with it, because the brand transmits a philippines mobile number example personality to the world and they like it. If the brand is intelligent, it will know who these people are in its community, and it will identify them, bring them together and give them added value, something that makes them feel unique and special. In this way, they will continue to promote their loyalty to the brand, “in good times and bad” as football fans say.

Now then:

What is a brand community?
A brand community is a group of people united by their interest in a certain brand, that is, it is a community created around a particular brand. Regarding this concept, it is necessary to explain that it cannot be considered a marketing strategy.

Brand-based virtual communities represent a network of people whose exchange of ideas and interactions are related to their enthusiasm for a certain brand. Here, it is worth noting that members do not need to belong to the same social network or have a social relationship.

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In this way, the people participating in the community are united by the need to gain new information. They can also be enthusiastic about exchanging ideas about a certain service or product. This allows people to exchange opinions, make criticisms, suggestions or simply discover more information about something that interests them about the brand.

One of the advantages of this type of community is that it generates a feeling of belonging to a broader social group among its members. This is fantastic because the company will clearly see the benefits of increasing its number of followers and fans and will even perceive an improvement in its financial results.

Broadly speaking, brand communities represent platforms that enable dialogue between the company (brand) and its consumers. Among consumers, it is possible to find influencers, but it is important that the company gives equal consideration to these characters as to the other members.

When you decide to invest in building a brand community, you must be aware that you will be putting your company's image on the line. Therefore, it is essential that you act with commitment.