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All of these are possible negative keywords.

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View competitor offers
Competitors (and indirect competitors) may bid on keywords similar to yours, but not exactly relevant to your brand.

Therefore, your keyword lists can russia phone number example be a good inspiration for negative keywords.

You can analyze a competitor's PPC keywords with Semrush's Advertising Research tool .

Enter a rival domain, choose your country and click " Search ".








"Paid Search Positions" table in the Advertising Research tool
In our example, we have analyzed a discount shoe retailer.

From these results, a luxury shoe retailer might choose negative keywords like “discount boots” and “nike kids sale.”

Discover your competitors' search ads

with the Advertising Research Tool

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Manually search on Google
If you don't want to use a negative keyword tool, you can search manually on Google.

Simply search for a term related to the ad you want, and then scan the results page for irrelevant terms.

For example, if you sell professional mountain bikes, search for "mountain bikes."