Referral marketing
Posted: Sun Dec 22, 2024 6:08 am
A friend told me! How many times have you done something, eaten something, seen something or even gone out with someone, based on a friend's recommendation? After family, the people we listen to the most in our lives are our friends. Of course, we trust them and we know that if they recommend something to us, it will be for our benefit or pleasure.
Well, everything, since referral marketing bases its foundations on that, on the satisfaction of a customer, so that they can attest to the brand or product they have just used, and they in turn can act as a validator, prescriber or "recommender", call it what you want, its essence is the same.
It's like a WhatsApp chain!
A friend recommends it to you and you recommend it to whatsapp philippines another friend, who in turn recommends it to another friend of his, thus creating a large chain of positive comments in favor of a brand or a product, which will create a much larger community.
In this way, we understand that referral marketing, for example, seeks customer satisfaction, in order to start a new cycle of attracting new customers. If I like the cake, I tell you “what a delicious cake” and you will surely want to try it.
This technique works hand in hand with viral marketing, which we will surely explore in future articles.
Word of mouth
Word of mouth can be one of the most successful strategies for brands. It is one of the most important expressions of any advertising campaign , and there is no greater power of credibility in conversion than the positive opinion of a friend.
Who do you trust?
At the end of 2015, the data company Nielsen, one of the largest in this type of research, information and media, revealed the following: it is said that the most influential advertising comes directly from those people we trust.
They also say that 8 out of 10 people surveyed say they fully trust the recommendations of family or close friends, but it does not only happen with the people around us, one of the most striking data reports that people also believe in recommendations given on websites or social networks, looking for comments from strangers who can validate a product or brand.
Well, everything, since referral marketing bases its foundations on that, on the satisfaction of a customer, so that they can attest to the brand or product they have just used, and they in turn can act as a validator, prescriber or "recommender", call it what you want, its essence is the same.
It's like a WhatsApp chain!
A friend recommends it to you and you recommend it to whatsapp philippines another friend, who in turn recommends it to another friend of his, thus creating a large chain of positive comments in favor of a brand or a product, which will create a much larger community.
In this way, we understand that referral marketing, for example, seeks customer satisfaction, in order to start a new cycle of attracting new customers. If I like the cake, I tell you “what a delicious cake” and you will surely want to try it.
This technique works hand in hand with viral marketing, which we will surely explore in future articles.
Word of mouth
Word of mouth can be one of the most successful strategies for brands. It is one of the most important expressions of any advertising campaign , and there is no greater power of credibility in conversion than the positive opinion of a friend.
Who do you trust?
At the end of 2015, the data company Nielsen, one of the largest in this type of research, information and media, revealed the following: it is said that the most influential advertising comes directly from those people we trust.
They also say that 8 out of 10 people surveyed say they fully trust the recommendations of family or close friends, but it does not only happen with the people around us, one of the most striking data reports that people also believe in recommendations given on websites or social networks, looking for comments from strangers who can validate a product or brand.