What you need to pay attention to in employer branding
Posted: Sun Jan 26, 2025 3:16 am
Compared to traditional marketing, employer branding gives companies an invaluable advantage: good employers have dozens, hundreds or thousands of brand ambassadors. Activating these is one of the most important tools for HR managers. The existing team has a decisive influence on the perception of the company on the personnel market. That is why the employer brand plays just as important a role internally as it does externally.
Employer branding rests on a foundation and four pillars. If those responsible pay attention to these aspects, individual measures will develop their full impact, even if growth curves point steeply upwards.
The foundation: economic success
The financial data must be right so that potential employees new zealand consumer email list perceive a company as an attractive employer. If these conditions are not right, efforts to build and maintain an employer brand will be in vain. At the same time, healthy companies have exciting project opportunities and scope for investment: from the development of technologically interesting products and platforms to training opportunities.
Pillar 1: be responsible
A brand is not created by listing values in a PowerPoint presentation or by putting them up in the canteen. A brand manifests itself in the behavior of the people in an organization. Each and every individual contributes their part to building a brand. This is even more true for employer branding. All employees are role models. The company should therefore consistently involve everyone in the process of brand design.
Employer branding rests on a foundation and four pillars. If those responsible pay attention to these aspects, individual measures will develop their full impact, even if growth curves point steeply upwards.
The foundation: economic success
The financial data must be right so that potential employees new zealand consumer email list perceive a company as an attractive employer. If these conditions are not right, efforts to build and maintain an employer brand will be in vain. At the same time, healthy companies have exciting project opportunities and scope for investment: from the development of technologically interesting products and platforms to training opportunities.
Pillar 1: be responsible
A brand is not created by listing values in a PowerPoint presentation or by putting them up in the canteen. A brand manifests itself in the behavior of the people in an organization. Each and every individual contributes their part to building a brand. This is even more true for employer branding. All employees are role models. The company should therefore consistently involve everyone in the process of brand design.