STOCK VALUES ARE HOLDABLE
Posted: Sun Jan 26, 2025 5:33 am
While the advertising industry as a whole has seen a decline in inventory demand and costs, affiliate publishers that traditionally work on performance models have largely maintained costs, with brands continuing to see demand, conversion and effective ROI through the channel. 66% of respondents said they have not changed the cost of inventory available to affiliate advertisers.
ShopBack’s Muffet said that “working on a oman email list performance and cost-per-sale basis makes the affiliate channel a low-risk environment for brands investing more to capitalize on this massive shift in online marketing, as well as for brands scrutinizing their marketing budget more than ever.”
SURVIVAL HAS A PRICE
Of course, not all affiliates have been immune to the impact of COVID-19. 30% of respondents say they have reduced business operating costs where possible, while 24% have reduced their own marketing spend and 19% have been forced to reduce staff and pay.
CREATIVITY OUT OF THE CRISIS
As consumer behavior has shifted dramatically and rapidly, many affiliate publishers have identified an opportunity to rethink how they meet customer needs, with 27% of publishers saying they’ve responded to the crisis with new inventory or campaigns. 37% of respondents said they’re now offering new services and content to site visitors, while 24% of publishers have invested in different channels to meet new consumer activity.
ShopBack’s Muffet said that “working on a oman email list performance and cost-per-sale basis makes the affiliate channel a low-risk environment for brands investing more to capitalize on this massive shift in online marketing, as well as for brands scrutinizing their marketing budget more than ever.”
SURVIVAL HAS A PRICE
Of course, not all affiliates have been immune to the impact of COVID-19. 30% of respondents say they have reduced business operating costs where possible, while 24% have reduced their own marketing spend and 19% have been forced to reduce staff and pay.
CREATIVITY OUT OF THE CRISIS
As consumer behavior has shifted dramatically and rapidly, many affiliate publishers have identified an opportunity to rethink how they meet customer needs, with 27% of publishers saying they’ve responded to the crisis with new inventory or campaigns. 37% of respondents said they’re now offering new services and content to site visitors, while 24% of publishers have invested in different channels to meet new consumer activity.