WhatsApp Business vs WhatsApp API: understand the differences
Posted: Sun Dec 22, 2024 6:18 am
In recent years, the use of WhatsApp has become indispensable for companies – especially those that want to offer a direct and effective channel for communication with customers.
In Brazil, 147 million people use WhatsApp – which corresponds to 99% of Brazilians online. This data reinforces the importance of companies communicating through the platform, since it offers direct and real-time communication, which is crucial for customer service.
Therefore, given the growing demand for customer service via WhatsApp, the philippines code number question arises: which version of WhatsApp should I use? Business or API?
With that in mind, in this article we will explain the difference between the two versions, their pros and cons, and what the selection criteria should be. Keep reading to find out more.
Before making your choice, you need to understand what differentiates one type of account from another. Check it out below:
WhatsApp Business: how it works
This is a modality already known to many people as it is a version of the application designed specifically for companies.
Therefore, WhatsApp Business offers an easy way for businesses to communicate with their customers, while also offering useful features such as a business profile, automatic messages, tags, and analytics.
Therefore, WhatsApp Business offers an easy way for businesses and customers to communicate, offering common features such as sending text, audio, photo and video messages.
Additionally, the business version also offers useful features such as business profile, automatic messages, tags, analytics, and product catalog usage.
“But what about my client?” This may be your question, but don’t worry. This is because the WhatsApp Business version is easy for users to adapt to, as the application interface is the same as the traditional one.
In Brazil, 147 million people use WhatsApp – which corresponds to 99% of Brazilians online. This data reinforces the importance of companies communicating through the platform, since it offers direct and real-time communication, which is crucial for customer service.
Therefore, given the growing demand for customer service via WhatsApp, the philippines code number question arises: which version of WhatsApp should I use? Business or API?
With that in mind, in this article we will explain the difference between the two versions, their pros and cons, and what the selection criteria should be. Keep reading to find out more.
Before making your choice, you need to understand what differentiates one type of account from another. Check it out below:
WhatsApp Business: how it works
This is a modality already known to many people as it is a version of the application designed specifically for companies.
Therefore, WhatsApp Business offers an easy way for businesses to communicate with their customers, while also offering useful features such as a business profile, automatic messages, tags, and analytics.
Therefore, WhatsApp Business offers an easy way for businesses and customers to communicate, offering common features such as sending text, audio, photo and video messages.
Additionally, the business version also offers useful features such as business profile, automatic messages, tags, analytics, and product catalog usage.
“But what about my client?” This may be your question, but don’t worry. This is because the WhatsApp Business version is easy for users to adapt to, as the application interface is the same as the traditional one.