How to put it into practice:

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What it is: Displaying author credentials—such as academic degrees, professional certifications, or industry-specific achievements—helps users (and search engines) understand the expertise behind your content.

Why it is important:

Build trust: Readers are more confident in advice from trusted professionals.
Increased authority: Verified author bios can demonstrate expertise in your niche.

Create detailed author bio pages with their qualifications, portfolios, and links to social profiles.
Include photos of the authors and contact information for greater transparency.
2. Positive brand reputation signals (reviews, mentions)
What they are: Positive third-party reviews, press mentions, and philippine numbers cell phone customer testimonials indicate that your brand is respected and trustworthy.

Why they are important:

Trust Indicators: Favorable reviews and brand mentions suggest your site consistently delivers on its promises.
Social proof: A strong brand reputation can improve user engagement and loyalty.
How to put it into practice:



Highlight testimonials on product or service pages.
Encourage satisfied customers to leave feedback on trusted review platforms.
3. Presence of case studies and citations