These are often specialists
Posted: Mon Jan 27, 2025 3:16 am
Event marketing in B2B also includes online events. The most well-known formula for this type of event is webinars. In business-to-business relations, they enable companies to conduct online educational sessions that attract participants interested in the topics covered in the webinar .working in companies who want to deepen their knowledge of the issues covered in the webinar in order to implement solution patterns in their daily business practice.
Thanks to this practice, companies organizing webinars and sharing bank data their knowledge gain the opportunity to reach a wide group of recipients, presenting them with solutions, innovations and benefits of their offer. Due to the fact that participation in the webinar is registered, which is decided by the organizer, an additional benefit that the company gains is a database of contacts who may potentially be interested in the offer and marketing communication .
The primary function of webinars is to educate participants and share expert knowledge, as well as to promote a specific topic from an opinion leader position. This is intended to establish business contacts in the future.
Thanks to this practice, companies organizing webinars and sharing bank data their knowledge gain the opportunity to reach a wide group of recipients, presenting them with solutions, innovations and benefits of their offer. Due to the fact that participation in the webinar is registered, which is decided by the organizer, an additional benefit that the company gains is a database of contacts who may potentially be interested in the offer and marketing communication .
The primary function of webinars is to educate participants and share expert knowledge, as well as to promote a specific topic from an opinion leader position. This is intended to establish business contacts in the future.