Therefore the seven-pronged marketing
Posted: Mon Jan 27, 2025 3:56 am
Forms of direct marketing: Direct Mail Marketing. Phone Marketing. Direct-Response Television Marketing. Online Marketing. The importance of promotion in the marketing mix It helps in increasing awareness of your products and services and thus generating more leads and increasing sales. It helps businesses segment their target audience and target each category appropriately. It improves the communication process with customers and thus builds the trust process, which ensures the loyalty of these customers to the brand. Helps the company select the most effective promotional elements and use them in promoting the company's products and services.
Read also: The best marketing company in Saudi Arabia moj database The Seven Elements of the Electronic Marketing Mix The Seven Elements of the Electronic Marketing Mix What are the 7Ps of the e-marketing mix? With the development of marketing methods, it has become difficult to rely on old methods alone to convince the customer to buy. model emerged, which is an extension of the four-pronged marketing mix, with the addition of three new elements to the elements of the electronic marketing mix, which are: People, processes, and physical evidence to support marketing and persuade the customer to complete the purchase.
This model appeared in 1981 when researchers Bernard Booms and Mary Jo Bitner published a book entitled “Marketing Strategies and Organizational Structures for Large Companies” in which they presented the 7Ps marketing mix, which is an improved version of the 4Ps marketing mix. We previously talked about the elements of the 4Ps marketing mix, so in the following lines we will learn about the three additional elements: 7Ps of the Electronic Marketing Mix People Process Physical evidence People This element represents all the people working in the company, including employees, workers, sales representatives, customer service employees, delivery workers, and customers.
Read also: The best marketing company in Saudi Arabia moj database The Seven Elements of the Electronic Marketing Mix The Seven Elements of the Electronic Marketing Mix What are the 7Ps of the e-marketing mix? With the development of marketing methods, it has become difficult to rely on old methods alone to convince the customer to buy. model emerged, which is an extension of the four-pronged marketing mix, with the addition of three new elements to the elements of the electronic marketing mix, which are: People, processes, and physical evidence to support marketing and persuade the customer to complete the purchase.
This model appeared in 1981 when researchers Bernard Booms and Mary Jo Bitner published a book entitled “Marketing Strategies and Organizational Structures for Large Companies” in which they presented the 7Ps marketing mix, which is an improved version of the 4Ps marketing mix. We previously talked about the elements of the 4Ps marketing mix, so in the following lines we will learn about the three additional elements: 7Ps of the Electronic Marketing Mix People Process Physical evidence People This element represents all the people working in the company, including employees, workers, sales representatives, customer service employees, delivery workers, and customers.