how common statistics are in
Posted: Mon Jan 27, 2025 4:45 am
If you have a lot to say, you can mention that you are available for interviews and interested journalists will contact you.
4. Include useful and timely statistics
Research and statistics are very useful tools that you can include in your press releases.
They make headlines compelling and eye-catching. As a reader, you've probably noticedheadlines . Providing relevant, accurate, and interesting data in your press releases helps journalists use the information when writing about your product or service.
You can find useful statistics on Statista , a global data platform with research, forecasts, and data on almost every niche. Other sites that may be helpful include the Office for National Statistics (if your audience is from the UK) and the US Census website (specifically, the Quick Facts section ) for US businesses. There are similar government websites for other countries.
5. Make the hook clear
Explain its value in the title
The statistics we mentioned are a good example of a hook. One of indonesia mobile database the most important things journalists learn is how to get readers interested in a story.
The average reader does not care that Financial Company A has launched a new pension plan that tracks international markets.
On the other hand, readers may be interested to know that 50% of Americans have less than $100,000 saved for retirement. So it's a good statistic to use as a hook to introduce the topic: Financial Company A's product has a low opening fee and flexible monthly contributions, helping anyone save.
All press releases are very similar. The difference is in the hook. When writing a press release, it is very important to explain to journalists and, ultimately, to readers, why they should know about your product or service.
Add seasonality
Another good example of a hook is a seasonal event or the “International Day” of something. No matter what you sell or produce, there’s probably a day related to it. If you run a dog-sitting service, you could talk about National Dogs in Politics Day (September 23).
Take a look at the International Days Calendar and make a list of lesser-known days that you can use to draw attention to your business.
Tip: Print media deadlines are very long, so for newspapers, send your press release several days before you'd like it to be published. For magazines, more like months. If you wait until November and December to send your article for Christmas, you're unlikely to get any attention, as the magazine will already have its pages full.
6. Provide a link to good quality images
Images are a very important part of any article or press release, whether in a magazine or online. Include a link to quality images of your products for journalists to download. Your image database should include.
4. Include useful and timely statistics
Research and statistics are very useful tools that you can include in your press releases.
They make headlines compelling and eye-catching. As a reader, you've probably noticedheadlines . Providing relevant, accurate, and interesting data in your press releases helps journalists use the information when writing about your product or service.
You can find useful statistics on Statista , a global data platform with research, forecasts, and data on almost every niche. Other sites that may be helpful include the Office for National Statistics (if your audience is from the UK) and the US Census website (specifically, the Quick Facts section ) for US businesses. There are similar government websites for other countries.
5. Make the hook clear
Explain its value in the title
The statistics we mentioned are a good example of a hook. One of indonesia mobile database the most important things journalists learn is how to get readers interested in a story.
The average reader does not care that Financial Company A has launched a new pension plan that tracks international markets.
On the other hand, readers may be interested to know that 50% of Americans have less than $100,000 saved for retirement. So it's a good statistic to use as a hook to introduce the topic: Financial Company A's product has a low opening fee and flexible monthly contributions, helping anyone save.
All press releases are very similar. The difference is in the hook. When writing a press release, it is very important to explain to journalists and, ultimately, to readers, why they should know about your product or service.
Add seasonality
Another good example of a hook is a seasonal event or the “International Day” of something. No matter what you sell or produce, there’s probably a day related to it. If you run a dog-sitting service, you could talk about National Dogs in Politics Day (September 23).
Take a look at the International Days Calendar and make a list of lesser-known days that you can use to draw attention to your business.
Tip: Print media deadlines are very long, so for newspapers, send your press release several days before you'd like it to be published. For magazines, more like months. If you wait until November and December to send your article for Christmas, you're unlikely to get any attention, as the magazine will already have its pages full.
6. Provide a link to good quality images
Images are a very important part of any article or press release, whether in a magazine or online. Include a link to quality images of your products for journalists to download. Your image database should include.