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Posted: Mon Jan 27, 2025 5:30 am
by rochon.a1.119
Semrush keeps its backlink database up to date by removing backlinks that haven't been detected in the last six months. Moz, on the other hand, doesn't show when a backlink was last detected, so we use the Moz API to discover this information.

We selected a group of 100 random smaller domains (with a total of 3,500 backlinks) outside of the deeper look at Moz's tool from a "backlink freshness" perspective.

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It turned out that almost half of these backlinks were older than six months.

We found that Moz was returning backlinks from outdated websites, so japan mobile database we decided to dig deeper and discovered, for example, that it was still showing backlinks from domains like plus.google.com, which no longer exists, so the total number of legitimate inbound links was skewed.

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In some cases, the links Moz returned were not even available.

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This fact could explain why Moz provides such high data for referring domains: old domains still remain in the database.

An outdated backlink database can potentially hamper any off-page efforts and lead to false impressions of your SEO performance, which of course can lead to misinformed decisions.