Stand visibility in the exhibition hall
Posted: Sun Dec 22, 2024 6:35 am
Stand visibility in the exhibition hall
With a large number of stands, it is often difficult to find a specific company's pavilion. When potential customers spend a long time looking for a given stand, they become irritated, which can even result in them completely abandoning their visit to the pavilion. Therefore, visitors expect the exhibitor to have a good and perfectly marked stand. Exhibitors should therefore take special care of their visibility at the fair. Suspended systems will work great here , which, mounted above the stand, are perfectly visible even from the other end of the hall.
Example of a trade fair stand, suspended system
Example of a stand with a suspension
Customers also appreciate advertising flags, posters or stands whatsapp number philippines placed in the advertising space. It is good if they are graphically coherent and immediately associated with the theme of the stand of a given company, so that guests can easily connect them. It is also worth trying to create advertising banners or leaflets with maps, which will be available in the exhibition space. Placed throughout the hall, they will effectively direct potential customers to the right stand.
Promotional materials
Fair visitors love all kinds of promotional materials and gadgets. The most popular stands are usually those that offer free accessories or services. Ordering a few packages of pens, chocolates, posters or canvas bags with the company logo will be an excellent investment in effective brand promotion. Even if people who were not interested in a given pavilion before approach the stand for free gadgets, there is a good chance that after receiving a free gift, they will pay more attention to the company's offer.
Brand promotion on social media
Nowadays, effective brand promotion is based primarily on online marketing. Customers expect that reports from trade fairs will be posted on popular social media on the official accounts of companies. Often, after the event, they also visit the company's website to check more closely the information that interests them more.
With a large number of stands, it is often difficult to find a specific company's pavilion. When potential customers spend a long time looking for a given stand, they become irritated, which can even result in them completely abandoning their visit to the pavilion. Therefore, visitors expect the exhibitor to have a good and perfectly marked stand. Exhibitors should therefore take special care of their visibility at the fair. Suspended systems will work great here , which, mounted above the stand, are perfectly visible even from the other end of the hall.
Example of a trade fair stand, suspended system
Example of a stand with a suspension
Customers also appreciate advertising flags, posters or stands whatsapp number philippines placed in the advertising space. It is good if they are graphically coherent and immediately associated with the theme of the stand of a given company, so that guests can easily connect them. It is also worth trying to create advertising banners or leaflets with maps, which will be available in the exhibition space. Placed throughout the hall, they will effectively direct potential customers to the right stand.
Promotional materials
Fair visitors love all kinds of promotional materials and gadgets. The most popular stands are usually those that offer free accessories or services. Ordering a few packages of pens, chocolates, posters or canvas bags with the company logo will be an excellent investment in effective brand promotion. Even if people who were not interested in a given pavilion before approach the stand for free gadgets, there is a good chance that after receiving a free gift, they will pay more attention to the company's offer.
Brand promotion on social media
Nowadays, effective brand promotion is based primarily on online marketing. Customers expect that reports from trade fairs will be posted on popular social media on the official accounts of companies. Often, after the event, they also visit the company's website to check more closely the information that interests them more.