Key factors in price perception
Posted: Mon Jan 27, 2025 6:24 am
The value of the product in the eyes of the client . The client is willing to pay more if he sees significant value in the product. This could be an improvement in the quality of life, a solution to an important problem, or prestige. If the product solves his pressing issues, then even a high price may be perceived as justified.
Transparency and justification of the price . Leads perceive the price positively if they understand what it consists of. A detailed explanation of the cost helps reduce objections. For example, if the product includes unique technologies that make it more expensive than similar products, this should be conveyed to the client.
Emotional perception and stress factors . The price can turkey mobile database be perceived differently depending on the emotional state of the client. If he is stressed or afraid of making a mistake, then most likely the price will seem too high. Competent interaction with the lead helps to minimize the negative impact of emotions on the perception of the price .
Comparison with competitors . Often, clients conduct their own analysis and compare offers from different companies. If your price seems unreasonable to the client in comparison with competitors, this may raise questions. In such cases, the manager needs to focus on the unique advantages of your product.
Level of trust in the company . Customers perceive the price more positively if they trust the company. This is especially important for high-cost services or products. Trust is formed through positive reviews, recommendations, and professional work of managers.
Transparency and justification of the price . Leads perceive the price positively if they understand what it consists of. A detailed explanation of the cost helps reduce objections. For example, if the product includes unique technologies that make it more expensive than similar products, this should be conveyed to the client.
Emotional perception and stress factors . The price can turkey mobile database be perceived differently depending on the emotional state of the client. If he is stressed or afraid of making a mistake, then most likely the price will seem too high. Competent interaction with the lead helps to minimize the negative impact of emotions on the perception of the price .
Comparison with competitors . Often, clients conduct their own analysis and compare offers from different companies. If your price seems unreasonable to the client in comparison with competitors, this may raise questions. In such cases, the manager needs to focus on the unique advantages of your product.
Level of trust in the company . Customers perceive the price more positively if they trust the company. This is especially important for high-cost services or products. Trust is formed through positive reviews, recommendations, and professional work of managers.