Do you receive a large number of emails every day ? Have you ever subscribed to content that you never read after receiving it?
Well, the world of email marketing is quite controversial. Even though we may be willing to receive content in our inbox at some point, we end up ignoring many things.
Worse still, in some cases we are bombarded by messages that we did not even authorize, the famous spam .
Despite this, email marketing remains the channel that antarctica email list 5644 contact leads generates the most returns in digital marketing ! In this article, you will learn everything about email marketing , understand why it is still relevant and what are the best writing practices to be successful!
In this special training, we're going to teach you the best practices for writing emails , as well as the next steps to get started with email writing.
The rebirth of email marketing
The indiscriminate use of e-mail marketing by companies has ended up making users a little wary of giving away their e-mail data . In the end, it is a vote of confidence: the user gives their data and the company delivers useful content in exchange.
Unfortunately, however, many companies failed to take advantage of this vote of confidence. They began to bombard users' inboxes with so many emails that it would be humanly impossible to read them. And the worst thing is that the marketing of email lists generated a huge increase in spam emails .
A recent global study on Internet security presented alarming data for Brazil: the country is second only to Germany in the matter of spam.
Brazilian Internet users are among those most affected by unwanted advertising, which often carries viruses and links to phishing sites, fraudulent sites that steal user data.
Fortunately, with the rise of Content Marketing , companies are realizing that disrupting the customer is not a very smart strategy. Thus, they are starting to invest in distributing informative content, going beyond sending advertising and sales offers.
Today, E-mail Marketing is used to nurture leads , maintain constant contact with clients and sell in a much more assertive way.