Let's take a look at the product categories that are undergoing major changes during the coronavirus.
[es-fast-growing-ebay-product-categories]
SEMrush's data from eBay on which product categories are growing confirms the data we just saw.
The biggest increases are in the fashion and hobbies categories.
The only new products we can see are smartphones (probably due to rumors that the iPhone supply chain is in jeopardy) and automotive product pages.
E-commerce and consumer trends during the COVID-19 holidays
The recent example of Easter
If the data we have already seen is consistent with minor changes in philippine cp number consumer demand and preferences, some things will not change.
Vacations will always be vacations, regardless of pandemics.
We have therefore taken a look at search queries during Holy Week and Easter.
In recent years, people have not hesitated to go shopping at traditional stores for these holidays.
The underlying idea has remained this year, but with one exception: during the coronavirus pandemic, people have been shopping online.
Here is the data on search volume changes over the past two weeks for some of the most popular Easter-related keywords:
[es-fast-growing-easter-related-keywords]
It seems that holiday shopping habits haven't changed, but the means to do so have.
It's clear that e-commerce companies and brands selling online can rely on conservative forecasts for their marketing campaigns, even during the pandemic.
Additionally, digital marketing campaigns for promotional products have doubled during unprecedented online shopping peaks.
Based on the above, if the pandemic continues to spread, keep an eye on “conservative” consumer behavior ahead of the upcoming holidays and then adjust your digital marketing strategy to make the most of the shift toward online shopping.