Adtech combines various types of digital tools for competent campaign management and timely analytics. Let's understand what adtech is, which of its tools will become drivers, and what trends will dominate the market in 2023.
A promising segment of the digital industry
In just a quarter of a century, the digital advertising sector has gone from thorns to stars, from the first banner to a comprehensive digital strategy. According to Data Insight, the most popular technology ads are:
Segmentation on social networks - more than 90% of users.
Contextual search advertising – almost 80%.
Promotion via mailing lists and banner advertising - 55% each.
Influencer marketing – up to 50% of respondents.
Who is the AdTech sector?
AdTech is like the Wheel of Fortune that never kuwait cell phone number stops. By the end of 2022, the global online AdTech market will reach the $345 billion mark, a figure that suggests it is time to dig deeper into the trends of AdTech platforms for fast and cost-effective monetization of websites, advertising, and promotion. Leading adtech companies are already successfully using AdTech:
1. Google Ads: shortens the distance between brand and audience, offering contextual advertising based on user queries and behavior.
2. Facebook Ads powered by advertising technology successfully targets ads based on interests, user behavior, and demographics.
3. Amazon Advertising optimizes advertising campaigns based on contextual promotion and search results.
4. Taboola provides personalized recommendations based on user preferences.
5. Criteo is famous for retargeting and delivering dynamic ads based on customers’ past behavior and interests.
Above
What is adTech? It is a set of software and hardware, algorithms and data analytics that brands and agencies need to strategize, personalize and manage digital activities. It is a kind of puzzle of the entire online shopping and selling landscape. The lucrative and thriving AdTech sector is perfectly poised to withstand the global economic slowdown, the pandemic and other obstacles. 360 Research Reports sees a significant jump in the adTech business during 2020-2026.
Why is advertising technology necessary? Advertising aimed at a general audience is not always relevant enough for each individual consumer. In this case, advertisers need to think about where to look for a personalized customer experience. They need to choose the ideal time, the GEO to display this or that ad, and find tools for effective communication with potential customers.
AdTech comes to the rescue, organizing the promotion process on the web. With new adTech solutions, messages are shown only to the relevant audience at the right time, on the right resource source. Each advertising technology saves marketers time and money, and the audience only receives relevant offers.
AdTech's mission and advantages
Ad Tech 2023 is the key to personalizing online shopping, guaranteeing a certain number of impressions. To do this, it is important to know the right time and place. What are AdTech solutions capable of?
Monetize your business on the Internet.
Successfully carry out media buying.
Deliver ads to the right target audience with precision.
Deeply analyze audience information to determine audience potential, engagement, and behavior.
Complete analysis of deployed marketing data (type of ads, sources, channels, partners that help monetize them).
The power of ad tech is that it helps you scale, real-time flexibility, and maximum targeting opportunities.
When looking for trends, make sure you catch yours
Technological advertising never stops evolving, which is skillfully leveraged by marketers. They personalize smart campaigns that yield more results. Current trends in advertising technology have become:
Artificial intelligence (AI) is one of the most sought-after adtech solutions by advertisers. Its algorithms read data about consumers, fine-tune segmentation and select content relevant to each one. Content environment analysis cannot do without computer vision technology (CHEQ).
Big data = Good data. A smart marketer knows that analytics is useful at every stage of the sales funnel. That’s why adTech platforms spend a lot of money on Big Data, processing and analyzing colossal amounts of data collected from various sources. Nothing better to maximize the accuracy of AC action.
Digital audio content is becoming mainstream. From your speaker to smart home control hubs, voice-enabled ads are taking over the world. Most users listen to podcasts, music, and audiobooks. Advertisers have not stopped making a name for themselves in this area, too. One of them is dynamic audio advertising, which Google is now actively testing. The same goes for the adaptation of voice-based SEO optimization for websites for the past couple of years.