If you create a specific Valentine's Day section on your website, publish it on your Facebook page, Instagram and any other social network you work with. The user should be able to identify the website, the blog and the social network with the same campaign. It generates trust and strengthens the overall strategy we are pursuing.
Tip 3:
If you are a jewelry store, focus on the product with the possibility of personalization. Being able to deliver the gift with a card, wrapping or dedication can make the difference that whatsapp number in canada motivates someone to buy here and not keep looking.
In the particular case of digital marketing for jewelry stores, consider the possibility of creating personal jewelry, engraved or with a special meaning. Remember that the lover is looking to give something unique and if we offer greater originality, he or she will take that factor into account when buying from us.
Tip 4: Connect with your leads/users through email marketing
If there's one thing that e-mail marketing allows you to do, it's to be able to create different campaigns, tailored to your client's tastes and preferences. Analyze your database and create different newsletters, tailored to the audience you're targeting. If you help Cupid in the task of finding the perfect gift, he'll thank you with loyalty for future purchases. You can segment your lead or potential client base by age, sex, previous purchases or tastes they've shown. For example, if you're a men's and women's accessories store, prepare 3 newsletters, one for women, one for men and finally a more generic one with an effective Call to Action , which generates urgency (time-limited discounts, gifts for first purchases. and which links to the Valentine's Day section of your store.
Tip 5: Delivery times, always visible and clear
No matter how much love we have, daily occupations love us even more. For this reason, many consumers postpone their purchases until the last minute and in this case, we must make it clear whether we can guarantee delivery on time. On the Internet, opinions are recorded with fire and 97% of Spaniards consult opinions, compare prices and condition their decision on the impression generated by other reviews before buying.