Collecting consumer data
Posted: Mon Jan 27, 2025 9:03 am
Spain's National Institute of Statistics (INE) is an excellent source that can help you determine the size of your market; with its demographic data, income levels, and free industry reports, it is an invaluable source of local demographic trends in Spain.
INE
For the Latin American region, you can take a look at CEPALSTAT from the Economic Commission for Latin America and the Caribbean . You will find profiles of each country to get an idea of the type of consumers your industry has.
CEPALSTAT Portal
There is also a data source called “The Observatory of Economic Complexity” that provides information on the international trade of the country you select. Each country profile includes the most popular industries, the countries with which each market interacts the most, and historical data on their international trade operations.
OEC
However, these sources do not have data for all countries and market niches, and they also reflect changes with a certain lag.
For real-time market demographics, you can use Market Explorer to gain demographic insights into your niche (you can also fine-tune locations to suit your needs):
Audience data for Fast Food market
Google offers a number of services that reveal trends related to changes in consumer interests.
Google Trends gives you a high-level view of changes in online consumer interest in certain products/services over time, as well as regional details and other topics that interest your audience.
If we take our example of online courses, this is the type of jordan mobile database data that Google Trends provides:
Google Trends
Think with Google also offers a wide variety of free reports and publications related to consumer insights and trends, divided by industry.
For a more detailed approach, you can use the Traffic Analysis tool to detect changes in consumer needs at the particular product/service level.
The tool allows you to view your consumers' most visited pages to see which products and services attract the largest audience share. By looking at how the list of top pages has changed over time, you can detect changes in customer needs and project the demands of your competitors' audience onto theirs:
Coursera
If we compare Coursera data from August 2019, we can see that within a year, machine learning courses gave way to the Science of Wellbeing course, indicating a shift in consumer demand for online courses related to wellbeing.
Stimulating innovation through market trend analysis
With the current focus on innovation, dealing with trends and the future is a crucial task for any business, large or small. From product roadmaps to promotional strategies, market trends shape the way businesses operate.
INE
For the Latin American region, you can take a look at CEPALSTAT from the Economic Commission for Latin America and the Caribbean . You will find profiles of each country to get an idea of the type of consumers your industry has.
CEPALSTAT Portal
There is also a data source called “The Observatory of Economic Complexity” that provides information on the international trade of the country you select. Each country profile includes the most popular industries, the countries with which each market interacts the most, and historical data on their international trade operations.
OEC
However, these sources do not have data for all countries and market niches, and they also reflect changes with a certain lag.
For real-time market demographics, you can use Market Explorer to gain demographic insights into your niche (you can also fine-tune locations to suit your needs):
Audience data for Fast Food market
Google offers a number of services that reveal trends related to changes in consumer interests.
Google Trends gives you a high-level view of changes in online consumer interest in certain products/services over time, as well as regional details and other topics that interest your audience.
If we take our example of online courses, this is the type of jordan mobile database data that Google Trends provides:
Google Trends
Think with Google also offers a wide variety of free reports and publications related to consumer insights and trends, divided by industry.
For a more detailed approach, you can use the Traffic Analysis tool to detect changes in consumer needs at the particular product/service level.
The tool allows you to view your consumers' most visited pages to see which products and services attract the largest audience share. By looking at how the list of top pages has changed over time, you can detect changes in customer needs and project the demands of your competitors' audience onto theirs:
Coursera
If we compare Coursera data from August 2019, we can see that within a year, machine learning courses gave way to the Science of Wellbeing course, indicating a shift in consumer demand for online courses related to wellbeing.
Stimulating innovation through market trend analysis
With the current focus on innovation, dealing with trends and the future is a crucial task for any business, large or small. From product roadmaps to promotional strategies, market trends shape the way businesses operate.