How to choose the right demand generation service for your IT company
Posted: Mon Jan 27, 2025 10:42 am
A major challenge facing IT businesses is selecting which type of demand generation service can deliver the most effective results.
With several options available, ranging from technology-specialized marketing agencies to bespoke consultancies , the selection process can seem overwhelming but it is not impossible to do so. We tell you more in this article.
The importance of demand generation in the IT sector
In marketing, attracting goes beyond simply capturing leads ; it is about thailand number dataset creating interest and desire for your products or services , generating an “organic call” - that is, free of advertising guidelines - that drives prospects to become customers naturally.
In the technology sector , where sales cycles are longer and the target audience is highly specialized, having an effective demand generation strategy is crucial because:
Drive growth.
Position innovative solutions in a market with a wide variety of competitors.
Maximize your return on investment in technology.
Demand Generation vs. Lead Generation: What to Consider
It is important to understand that, although they are often used synonymously, demand generation and lead generation are not the same thing .
The first focuses on creating genuine interest in your brand , while the second involves capturing contact information from potential customers . Both are important parts of the sales funnel, but they must be managed with specific tactics aligned with the company's business objectives.
For example, you can create demand generation by publishing an educational article about IT trends on a corporate blog . And you can pursue lead generation by offering a free best practices guide in exchange for the email in a download form. This acts as a lead magnet , an essential resource in marketing.
With several options available, ranging from technology-specialized marketing agencies to bespoke consultancies , the selection process can seem overwhelming but it is not impossible to do so. We tell you more in this article.
The importance of demand generation in the IT sector
In marketing, attracting goes beyond simply capturing leads ; it is about thailand number dataset creating interest and desire for your products or services , generating an “organic call” - that is, free of advertising guidelines - that drives prospects to become customers naturally.
In the technology sector , where sales cycles are longer and the target audience is highly specialized, having an effective demand generation strategy is crucial because:
Drive growth.
Position innovative solutions in a market with a wide variety of competitors.
Maximize your return on investment in technology.
Demand Generation vs. Lead Generation: What to Consider
It is important to understand that, although they are often used synonymously, demand generation and lead generation are not the same thing .
The first focuses on creating genuine interest in your brand , while the second involves capturing contact information from potential customers . Both are important parts of the sales funnel, but they must be managed with specific tactics aligned with the company's business objectives.
For example, you can create demand generation by publishing an educational article about IT trends on a corporate blog . And you can pursue lead generation by offering a free best practices guide in exchange for the email in a download form. This acts as a lead magnet , an essential resource in marketing.