Big Database

Volvo does a good job of conveying its core values ​​and putting the customer and their safety first. It is clear that they have a defined mission statement and they communicate it phone number in korea to their audience (more on this below).

How to Find Your Brand's Tone of Voice
Now that you know what a tone of voice is and why it is important for companies, we will teach you how to find yours.

Step 1: Define your core values
To define your core values, think about what makes your company unique and what your brand stands for.

Let’s look at an example of a core values ​​statement from Zappos . Not only do they list their ten core values, but they also take the time to explain what they stand for and why they chose them.

Zappos Core Values
This makes it easier fo





r both employees and customers to know what to expect when interacting with Zappos.

To start defining your core values, you need to do two things:

Create a mission statement
Establish a brand message architecture
Here's how:

Create a mission statement
Write a concise brand mission statement that shows your users who you are, what you care about, and what your brand does to achieve its goals.

Strong mission statements answer these questions: