Create your visual identity

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To give you an idea of ​​how you might speak to users, I suggest you take a look at the four dimensions of a brand's tone of voice identified by J. Nielsen:

funny vs serious
formal vs informal
respectful vs irreverent
Enthusiast vs. Realist
By evaluating the right combination between each cameroon whatsapp number database of these dimensions, you will find the tone of voice that is best for you.

The so-called Swot analysis of yourself will not only help you define the tone of your communication, but also define an aesthetic code to use on each of your channels.

Before implementing your online Personal Branding strategy, you will therefore need to think about four important visual elements:

the logo
fonts to use on your website and newsletter. Remember that the font you choose will express who you are and what you do, but it must also be easily readable by users
the colors that will characterize the theme of your web pages and social profiles. This is a choice linked to the sensations you want to convey to the public (pastel colors give the idea of ​​tranquility, for example)