RCS: Conversational, an asset for controlling your customer retention
Posted: Sun Dec 22, 2024 7:00 am
How to maximize the efficiency of a crucial business operation through the use of RCS and an effective content strategy?
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Effective strategy to boost your sales during slow taiwan contact number business periods
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CHALLENGE
Macif wanted to reduce its generic communications in favor of personalized communications in order to optimize its upselling and cross-selling revenues.
SOLUTION
Macif & Sinch have decided to work on a conversational format in order to understand in a few questions the needs, new/future projects of the customers. Macif can thus offer them a personalized offerHow did conversational marketing enable Nespresso to cross-sell 100% personalized to its customers?
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CONTEXT
With a constant aim of personalization and introducing its customers to new flavors, Nespresso wanted to send a conversational campaign to offer them a 100% personalized selection of coffee.
SOLUTION
The Sinch and Nespresso teams conducted an AB/test between conversational RCS and conversational Rich.
The scenario was simple: through 3 questions about their tastes in coffee, the Nespresso customer was offered a selection of several coffees that could suit them. An excellent way for Nespresso to introduce other products to its customers and thus help them in their selection and in the search for something new.
The conversational format perfectly met Nespresso's expectations because it made it possible to make 100% personalized recommendations to customers and thus increase the conversion rate compared to more static channels such as email or Rich SMS.
Image for How to maximize the efficiency of a crucial business operation through the use of RCS and an effective content strategy?
Share to
Effective strategy to boost your sales during slow taiwan contact number business periods
Image for Effective Strategy to Boost Your Sales During Slow Business Periods
Share to
Image for RCS: Conversational, an asset for controlling your customer retention
Share to
CHALLENGE
Macif wanted to reduce its generic communications in favor of personalized communications in order to optimize its upselling and cross-selling revenues.
SOLUTION
Macif & Sinch have decided to work on a conversational format in order to understand in a few questions the needs, new/future projects of the customers. Macif can thus offer them a personalized offerHow did conversational marketing enable Nespresso to cross-sell 100% personalized to its customers?
Image for How conversational technology allowed Nespresso to do 100% personalized cross-selling to its customers?
Share to
CONTEXT
With a constant aim of personalization and introducing its customers to new flavors, Nespresso wanted to send a conversational campaign to offer them a 100% personalized selection of coffee.
SOLUTION
The Sinch and Nespresso teams conducted an AB/test between conversational RCS and conversational Rich.
The scenario was simple: through 3 questions about their tastes in coffee, the Nespresso customer was offered a selection of several coffees that could suit them. An excellent way for Nespresso to introduce other products to its customers and thus help them in their selection and in the search for something new.
The conversational format perfectly met Nespresso's expectations because it made it possible to make 100% personalized recommendations to customers and thus increase the conversion rate compared to more static channels such as email or Rich SMS.