Working with content for a popular ad platform
Posted: Tue Jan 28, 2025 8:09 am
Do blogs still work?
Content is still king. So, blogs, which some people consider optional for themselves or their business, not only help promote, but can also help and provide a competitive advantage for the site. But this strategy can only work if you know the needs of your target audience. The audience that searches for information on Google.
We started working on content for a popular ad platform after a company representative saw our expert publication on the content.ua website. They needed to reach a larger target audience on the auto-related project blog and fill it spain rcs data with useful and expert publications. This content had to be professional, expert, understandable, easy, and useful for a large audience.
We started by analyzing the platform and blog: we conducted a deep audit, a usability audit, learned a lot about the target audience, about projects being implemented, and similar solutions in the world. This helped us get a lot of useful and important information, which we shared with clients.
When we started giving tasks to authors who were knowledgeable in this topic, we received quite professional texts. Sometimes they were too professional and expert, and therefore not easy and understandable enough for "ordinary" readers. Since one of our tasks was to expand the target audience, we had to prepare texts that would be understood by both teenagers and adults.
Content is still king. So, blogs, which some people consider optional for themselves or their business, not only help promote, but can also help and provide a competitive advantage for the site. But this strategy can only work if you know the needs of your target audience. The audience that searches for information on Google.
We started working on content for a popular ad platform after a company representative saw our expert publication on the content.ua website. They needed to reach a larger target audience on the auto-related project blog and fill it spain rcs data with useful and expert publications. This content had to be professional, expert, understandable, easy, and useful for a large audience.
We started by analyzing the platform and blog: we conducted a deep audit, a usability audit, learned a lot about the target audience, about projects being implemented, and similar solutions in the world. This helped us get a lot of useful and important information, which we shared with clients.
When we started giving tasks to authors who were knowledgeable in this topic, we received quite professional texts. Sometimes they were too professional and expert, and therefore not easy and understandable enough for "ordinary" readers. Since one of our tasks was to expand the target audience, we had to prepare texts that would be understood by both teenagers and adults.