Sales funnel: you may be losing money
Posted: Tue Jan 28, 2025 9:02 am
Popularly, the well-known sales funnel usually appears with the three traditional essential steps for any successful business: attracting visitors, transforming them into contacts and, later, converting them into customers. The truth is that, for a company that wants to prosper, this process must be much longer.
Within each of these stages are embedded countless other business possibilities, and it is up to you to organize your sales process and mobilize the right professionals for each type of work, otherwise, you could be losing most of your profitability potential.
What are the other stages of the sales funnel?
To accurately define the best strategy for your company, it is necessary to analyze your area of activity, but this does not prevent you from having an overview of the most common and popular situations among different types of segments.
Once you have invested money to attract visitors to your egypt whatsapp data online store or social media, you need to offer something that will capture the attention of potential consumers so that they remain interested in your products or in your personality, if you are an influencer.
This interest can be translated into an exchange of information, for example: you offer an e-book download; but, to access it, you need to provide an email address. That's it! From this exchange, you have just gained a lead, that is, a contact.
Not every type of lead can be converted into a sale, but this is a great way to start building a business relationship. There are several categories of leads, so it is important to separate each type of contact and identify those that best fit the ideal customer profile for your company. Focusing on investing energy and financial resources is one of the most essential parts of marketing.
You can take your cold leads to a moment of restlessness by creating content that will get them out of their comfort zone and make them think that they really need the transformation that your product can provide. Know when to make your offers and try not to be invasive, as this will make a terrible impression!
Once a lead is qualified, the next crucial step in the process is to move forward with converting the lead into a customer. Many companies are usually satisfied with making the first sale, losing most of their profit potential.
More important than making a sale is winning over your customer so that they don't see your products as merchandise, but as solutions and improvements to uncomfortable feelings and situations in their daily lives. Remember that your sales funnel must be constantly active, not stopping after the first sale.
Satisfied customers attract other customers
In the world of marketing, it is very common to hear that “people identify with people”. It is no coincidence that the new wave of big brands is to humanize their relationships with potential consumers, transforming cold logos into animated mascots, as in the cases of Natura and Casas Bahia.
It is worth investing in captivating consumers who have already purchased from your store and have had a positive experience with your brand. Make them feel appreciated, increasing the chances of even larger purchases whenever possible. A loyal customer brings constant feedback and, if they are truly satisfied, they will recommend your services to people they trust who will later become new customers.
A good tip is to guide your salespeople so that each one is responsible for different stages of the sales process, whether in the attempt to make the first sale or in the effort to maintain recurring buyers.
Gaining the trust of your audience is a great way to increase the profitability of your business. It is important to always look for new possibilities, but never forget those who already see value in your services and contribute to the continuation of your project.
If you want to check out more tips like these, follow us on Facebook and Instagram to stay up to date with everything that's most relevant in the world of digital marketing.
Within each of these stages are embedded countless other business possibilities, and it is up to you to organize your sales process and mobilize the right professionals for each type of work, otherwise, you could be losing most of your profitability potential.
What are the other stages of the sales funnel?
To accurately define the best strategy for your company, it is necessary to analyze your area of activity, but this does not prevent you from having an overview of the most common and popular situations among different types of segments.
Once you have invested money to attract visitors to your egypt whatsapp data online store or social media, you need to offer something that will capture the attention of potential consumers so that they remain interested in your products or in your personality, if you are an influencer.
This interest can be translated into an exchange of information, for example: you offer an e-book download; but, to access it, you need to provide an email address. That's it! From this exchange, you have just gained a lead, that is, a contact.
Not every type of lead can be converted into a sale, but this is a great way to start building a business relationship. There are several categories of leads, so it is important to separate each type of contact and identify those that best fit the ideal customer profile for your company. Focusing on investing energy and financial resources is one of the most essential parts of marketing.
You can take your cold leads to a moment of restlessness by creating content that will get them out of their comfort zone and make them think that they really need the transformation that your product can provide. Know when to make your offers and try not to be invasive, as this will make a terrible impression!
Once a lead is qualified, the next crucial step in the process is to move forward with converting the lead into a customer. Many companies are usually satisfied with making the first sale, losing most of their profit potential.
More important than making a sale is winning over your customer so that they don't see your products as merchandise, but as solutions and improvements to uncomfortable feelings and situations in their daily lives. Remember that your sales funnel must be constantly active, not stopping after the first sale.
Satisfied customers attract other customers
In the world of marketing, it is very common to hear that “people identify with people”. It is no coincidence that the new wave of big brands is to humanize their relationships with potential consumers, transforming cold logos into animated mascots, as in the cases of Natura and Casas Bahia.
It is worth investing in captivating consumers who have already purchased from your store and have had a positive experience with your brand. Make them feel appreciated, increasing the chances of even larger purchases whenever possible. A loyal customer brings constant feedback and, if they are truly satisfied, they will recommend your services to people they trust who will later become new customers.
A good tip is to guide your salespeople so that each one is responsible for different stages of the sales process, whether in the attempt to make the first sale or in the effort to maintain recurring buyers.
Gaining the trust of your audience is a great way to increase the profitability of your business. It is important to always look for new possibilities, but never forget those who already see value in your services and contribute to the continuation of your project.
If you want to check out more tips like these, follow us on Facebook and Instagram to stay up to date with everything that's most relevant in the world of digital marketing.