Write a Hook That Captures the Attention
Posted: Tue Jan 28, 2025 9:27 am
How to use this example for your LinkedIn summary:
Storytelling and vulnerability work wonders for building empathy and confidence with your audience. Share your struggles along with your wins.
Provide real value for free. Don’t hold back until after you’ve got them on the call. You can create interest by sharing freely.
Use specific numbers, whether that be how much money or time you can save your clients or how much you can help them make by investing in your offering.
Create different calls to action based on the level of interest your audience has. Instead of just saying, “Schedule a demo here,” you could offer a content download, a link to watch a short video, and then a form to schedule a call or demo. This will capture a wider audience than just those ready for the live demo.
How to Write a Jaw-Dropping LinkedIn Summary: Tips & Best Practices
Now that you’ve learned from the best, let’s get you writing your very own LinkedIn Summary. While deeply knowing your career ambitions, initiatives you want to undertake, and audience for your LinkedIn Profile is going to be critical, you’ll also want to follow these best practices. Do both, and you’ll have a killer LinkedIn Summary that is sure to impress prospects, employers, followers of your personal brand, and even career coaches.
Just like everything else on the web, your LinkedIn summary is essentially copywriting—you’re writing to sell something (in this case, yourself!). And all copywriters know to lead with a strong hook. This is something that leads into an interesting story, shares a dramatic result, or makes a powerful statement that makes the reader want to learn more.
Whatever you choose, make it interesting and meaningful. Instead of starting with, “I am a salesperson in the automotive industry,” you could start with, “Yes, I’m a used car salesman (I know…), but I do it for different reasons than you think”.
This makes the reader curious. What reasons? Is this used car salesman different than the others? How? Use your storytelling prowess here to make it interesting and get people wanting more.
Storytelling and vulnerability work wonders for building empathy and confidence with your audience. Share your struggles along with your wins.
Provide real value for free. Don’t hold back until after you’ve got them on the call. You can create interest by sharing freely.
Use specific numbers, whether that be how much money or time you can save your clients or how much you can help them make by investing in your offering.
Create different calls to action based on the level of interest your audience has. Instead of just saying, “Schedule a demo here,” you could offer a content download, a link to watch a short video, and then a form to schedule a call or demo. This will capture a wider audience than just those ready for the live demo.
How to Write a Jaw-Dropping LinkedIn Summary: Tips & Best Practices
Now that you’ve learned from the best, let’s get you writing your very own LinkedIn Summary. While deeply knowing your career ambitions, initiatives you want to undertake, and audience for your LinkedIn Profile is going to be critical, you’ll also want to follow these best practices. Do both, and you’ll have a killer LinkedIn Summary that is sure to impress prospects, employers, followers of your personal brand, and even career coaches.
Just like everything else on the web, your LinkedIn summary is essentially copywriting—you’re writing to sell something (in this case, yourself!). And all copywriters know to lead with a strong hook. This is something that leads into an interesting story, shares a dramatic result, or makes a powerful statement that makes the reader want to learn more.
Whatever you choose, make it interesting and meaningful. Instead of starting with, “I am a salesperson in the automotive industry,” you could start with, “Yes, I’m a used car salesman (I know…), but I do it for different reasons than you think”.
This makes the reader curious. What reasons? Is this used car salesman different than the others? How? Use your storytelling prowess here to make it interesting and get people wanting more.