SEO tags must also have the right visibility and must be part of the internal link structure to make Google understand that they exist and are part of the navigation structure . You can add tags to the main menu or even in the blog sidebar. In any case, they must be present but avoiding excesses such as the well-known tag cloud , considered by many to be a collection of meaningless links.
The SEO approach to tag management should not be japan business email list misleading: there is also the user experience to evaluate. These taxonomies should not be created only to intercept a search intent.
They must also make sense to the user. On the other hand, search engine optimization is increasingly aimed at satisfying human needs and good navigability is at the center of the SEO optimization process of an e-commerce, a portal or any website.
“Make sure all pages on your site are linked and don’t require an internal search to be found. Link to related pages where appropriate to help users discover similar content.”
developers.google.com/seo-starter-guide
This is what Google's SEO guide suggests. All pages should be well organized and easy to find. Tags and categories are essential in this balance but it is clear that there is a fundamental problem: how to organize these taxonomies? Simple, just organize yourself .
You have to define this balance through in-depth work. While categories are generic containers, tags can be configured as specific labels that help users delve into particular aspects of a macro-topic. But how do you manage all this?