Selective perception: definition, examples and practical tips

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Introduction
I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information, while you are convinced that the message is so clear? That's what we call selective perception. A cognitieve denkfout that you as an entrepreneur consciously or unconsciously often have to deal with!

What is selective perception?
Selective perception is the tendency to forget or even not islands mobile numbers list notice things that make you uncomfortable or conflict with your values and norms more quickly (Sincero, 2013).

Selective vigilance refers to the process in which an individual sees and recognizes stimuli that are important to him in some way. Selective defense occurs in an attempt to create a barrier between the stimuli and the individual to protect the individual from noticing the stimuli. Selective perception is often subdivided again into selective attention, selective interpretation, selective retention and selective exposure. The basis of selective perception theory is rooted in cognitieve dissonantietheorie (Festinger, 1957).

How does selective perception arise?
You perceive only a small portion of reality consciously. If we perceive everything we could see, hear, taste, smell and feel, those are simply too many stimuli for our brains. Because you think certain things are more important than others, your focus is only there. Depending on your frame of reference, you may or may not be open to seeing or receiving certain information. Everything else we perceive, but not consciously. So the frame of reference acts as a kind of filter to protect you from too much stimuli and impressions. You can't pay attention to everything at once, so your brain makes choices. This happens automatically (Steven Lucas Counseling, 2009).