Informing potential customers and attracting attention
Posted: Wed Jan 29, 2025 3:37 am
But even if your company has been on the market for a long time, some potential visitors probably haven’t heard of it, especially if it’s located far from high-traffic areas. You can inform future visitors about the existence of your beauty salon using classic methods of attracting clients:
Bright signboard and interesting facade design . Every passerby who sees your signboard should understand that it is a beauty salon. Therefore, outdoor advertising should look aesthetically pleasing and indicate the activities of your company. For example, such names as “U Elena” or “Extra” will cause passersby to associate a bank email list series of associations that are in no way related to your activities. Therefore, when you open a beauty salon, choose an appropriate name. When your company has been on the market for a long time, you can place a slogan next to the signboard. For example, “Your island of beauty and style “U Elena”. You can attract customers to the beauty salon by using symbols: scissors and a comb. It is better not to use decorative monograms in the name - this will worsen the visual perception of the signboard. But our goal is to make it as readable as possible. Decorate the entrance to the beauty salon beautifully and neatly, so that visitors can easily enter. At night, the sign must be illuminated, even though the establishment is closed.
Signs on houses and sidewalks . In places with the highest traffic, within 500 meters from your company, it is worth placing signs informing passersby that your salon is operating, as well as how to get there. Make them unusual and stylish so that they decorate the street.
Advertising in the most visited places . Study the map of the area where your salon is located. Within a radius of 1 km from it, determine the points of maximum crowding. These can be large grocery stores, business centers, parks, squares, bus terminals, etc. In these places, you need to place lightboxes, banners. Or hire promoters and conduct leafleting.
Souvenir products for state public institutions . The following approach is quite effective: we make desk souvenirs (for example, a desk calendar with important information about your salon and advertising), which we give away together with discount leaflets to various institutions: hospitals, schools, kindergartens, municipal administrations, local authorities, etc.
Cross-promotion with other entrepreneurs in your area . Conduct joint advertising campaigns with cosmetic stores, women's clothing companies, fitness clubs, wedding salons: recommend each other to regular customers. When searching for business partners, pay attention to the fact that you have the same target audience.
Bright signboard and interesting facade design . Every passerby who sees your signboard should understand that it is a beauty salon. Therefore, outdoor advertising should look aesthetically pleasing and indicate the activities of your company. For example, such names as “U Elena” or “Extra” will cause passersby to associate a bank email list series of associations that are in no way related to your activities. Therefore, when you open a beauty salon, choose an appropriate name. When your company has been on the market for a long time, you can place a slogan next to the signboard. For example, “Your island of beauty and style “U Elena”. You can attract customers to the beauty salon by using symbols: scissors and a comb. It is better not to use decorative monograms in the name - this will worsen the visual perception of the signboard. But our goal is to make it as readable as possible. Decorate the entrance to the beauty salon beautifully and neatly, so that visitors can easily enter. At night, the sign must be illuminated, even though the establishment is closed.
Signs on houses and sidewalks . In places with the highest traffic, within 500 meters from your company, it is worth placing signs informing passersby that your salon is operating, as well as how to get there. Make them unusual and stylish so that they decorate the street.
Advertising in the most visited places . Study the map of the area where your salon is located. Within a radius of 1 km from it, determine the points of maximum crowding. These can be large grocery stores, business centers, parks, squares, bus terminals, etc. In these places, you need to place lightboxes, banners. Or hire promoters and conduct leafleting.
Souvenir products for state public institutions . The following approach is quite effective: we make desk souvenirs (for example, a desk calendar with important information about your salon and advertising), which we give away together with discount leaflets to various institutions: hospitals, schools, kindergartens, municipal administrations, local authorities, etc.
Cross-promotion with other entrepreneurs in your area . Conduct joint advertising campaigns with cosmetic stores, women's clothing companies, fitness clubs, wedding salons: recommend each other to regular customers. When searching for business partners, pay attention to the fact that you have the same target audience.