Mobile Internet Audience - Figures and Trends
Posted: Wed Jan 29, 2025 4:02 am
Mobile Internet Audience - Figures and Trends
Speaker: Inessa Ishunkina, TNS company
Overview statistics from the international research group TNS on the use of mobile phones by the modern population. The data was collected using special software installed on 3,000 mobile devices and 25,000 computers.
On average, one user uses 2.4 devices.
The total population of the Russian singapore consumer email list Federation is 143 million, of which 82 million use the Internet, 57 million use mobile Internet (among all gadgets, smartphones have the highest growth rate in popularity - 25% per year), and 15 million of them use only mobile phones to access the Internet.
60% of respondents in the 45+ age category use only computers to access the Internet.
When interacting with gadgets, 18% of the total time is spent on browsers, and 82% on various applications.
E-commerce market in Russia 2014-2015
Speaker:
Fedor Virin
, Data Insight company
Key indicators for 2014-2015:
195 million orders of material goods were made in Russia in 2014 (the estimate does not include food delivery, transport tickets, events, etc.).
On average, there are 7.7 orders per person per year.
47 million orders are made from abroad.
The total turnover of e-commerce in Russia is 645 billion rubles.
A third of the Internet audience are active online shoppers (that’s 25 million users).
84% of all online purchases are made via a computer (or laptop), 12% via mobile devices.
57% of all online shoppers are women.
36% of orders in Russia are delivered by couriers, 26% by Russian Post, and 24% to pick-up points.
52% of orders are paid in cash upon receipt, 25% - by bank card upon checkout, 10% - via electronic payment systems, 6% - by bank card upon receipt.
The main trend in ecommerce is that large offline chains are finally going online.
By the way! In Russia, the share of e-commerce in total retail is 2.7% (according to forecasts, by 2020 it will be 5%). In America, e-commerce penetration is not much higher - 8%, but in Great Britain it is very high.
Speaker: Inessa Ishunkina, TNS company
Overview statistics from the international research group TNS on the use of mobile phones by the modern population. The data was collected using special software installed on 3,000 mobile devices and 25,000 computers.
On average, one user uses 2.4 devices.
The total population of the Russian singapore consumer email list Federation is 143 million, of which 82 million use the Internet, 57 million use mobile Internet (among all gadgets, smartphones have the highest growth rate in popularity - 25% per year), and 15 million of them use only mobile phones to access the Internet.
60% of respondents in the 45+ age category use only computers to access the Internet.
When interacting with gadgets, 18% of the total time is spent on browsers, and 82% on various applications.
E-commerce market in Russia 2014-2015
Speaker:
Fedor Virin
, Data Insight company
Key indicators for 2014-2015:
195 million orders of material goods were made in Russia in 2014 (the estimate does not include food delivery, transport tickets, events, etc.).
On average, there are 7.7 orders per person per year.
47 million orders are made from abroad.
The total turnover of e-commerce in Russia is 645 billion rubles.
A third of the Internet audience are active online shoppers (that’s 25 million users).
84% of all online purchases are made via a computer (or laptop), 12% via mobile devices.
57% of all online shoppers are women.
36% of orders in Russia are delivered by couriers, 26% by Russian Post, and 24% to pick-up points.
52% of orders are paid in cash upon receipt, 25% - by bank card upon checkout, 10% - via electronic payment systems, 6% - by bank card upon receipt.
The main trend in ecommerce is that large offline chains are finally going online.
By the way! In Russia, the share of e-commerce in total retail is 2.7% (according to forecasts, by 2020 it will be 5%). In America, e-commerce penetration is not much higher - 8%, but in Great Britain it is very high.